Qatar Airways’ 2022 World Cup campaign unites football fans through music and innovation

DOHA: With the FIFA World Cup Qatar 2022 kicking off in lower than three months, Qatar Airways, FIFA’s Official Airline Accomplice, is celebrating the common language of soccer by connecting international followers by way of music and innovation. Teaming up with the world-famous ‘We Will Rock You’ anthem that’s sung passionately round each stadium.

Qatar Airways’ newest marketing campaign centres on an lively and thrilling TV industrial that celebrates the unforgettable journeys main as much as the FIFA World Cup. The uplifting anthem displays the airline’s agency perception that sport is a common language that unites followers and transcends verbal obstacles.

Followers are invited to view the industrial by way of the airline’s new digital actuality expertise the QVerse. By visiting www.qatarairways.com/FWC2022, customers can entry a hands-on expertise within the digital world on board the Qsuite – the World’s Finest Enterprise Class seat, the place they’ll watch the marketing campaign on the digital in-flight leisure display. Throughout the immersive expertise, customers are additionally inspired to play the Inflight Delight Recreation for an opportunity to win a FIFA World Cup journey package deal, inclusive of match tickets, return flights and lodging.

Qatar Airways Group Chief Govt, His Excellency Akbar Al Baker, mentioned: “Our newest industrial expresses our anticipation and pleasure for the FIFA World Cup Qatar 2022, and captures our personal enthusiasm about sports activities. We’re absolutely geared as much as fly in international followers to witness the best sporting present on Earth. Whether or not by way of journey, sport, music or innovation, we’re devoted to connecting followers and uniting the world in Qatar for what will likely be a really unforgettable expertise.”

In August, Qatar Airways marked the 100-days-to-go milestone for the event by launching The Journey Tour in London, UK. The interactive bus continues to tour 13 European cities, providing followers a number of interactive experiences, together with the chance to check their abilities towards the extremely gifted Neymar Jr, to be taught extra concerning the historical past of Qatar and the FIFA World Cup, and to satisfy Sama – the first-ever MetaHuman cabin crew. Followers visiting the Qatar Airways-branded bus can enter an opportunity to win match tickets, and all-inclusive journey packages to the event, by sharing their expertise on social media utilizing the #FlytoQatar2022 hashtag.

The event will likely be held throughout eight world-class stadiums designed to invoke the symbols of Arabian tradition. The Al Bayt Stadium will host the Opening Match with a capability of 60,000 seats, whereas Lusail Stadium is ready to host the event’s Closing, with a capability of 80,000 seats. The remaining stadiums, which embrace Ahmad Bin Ali Stadium, Al Janoub Stadium,  Khalifa Worldwide Stadium, Schooling Metropolis Stadium, Stadium 974 and Al Thumama Stadium, will home 40,000 spectators.

With demand hovering, Qatar Airways has ramped up all-inclusive journey packages for followers to safe their place in world soccer’s greatest occasion. These packages embrace match tickets, return flights and lodging, permitting passionate soccer followers the world over to observe their favorite staff at qatarairways.com/FIFA2022.

As FIFA’s Official Airline Accomplice since 2017, Qatar Airways has sponsored mega occasions together with the 2019 and 2020 editions of the FIFA Membership World Cup, and the FIFA Arab Cup, all of which had been hosted in Qatar. The airline can also be eagerly anticipating the upcoming FIFA World Cup Qatar 2022 – the primary within the Center East.

To view the video, please click on this hyperlink –  https://youtu.be/LXmKCUCQFvo