Tesla prepares launch in Thailand with hiring spree

Tesla is getting ready to launch its electrical autos in Thailand for the primary time with a major hiring spree.

It has been a short while since Tesla has expanded right into a brand-new market. The corporate was making an attempt arduous to enter the Indian marketplace for years, however the trouble was placed on maintain earlier this 12 months after negotiations with the federal government stalled.

A couple of weeks later, we realized that Tesla’s new market crew turned its consideration to Southeast Asia, and extra particularly Thailand.

The automaker filed to register its product on the market within the nation. That was the primary indication that Tesla deliberate to enter the market.

Now Tesla’s effort is ramping up because the automaker has posted 16 job openings based mostly in Bangkok, Thailand.

The roles vary from service advisor to retailer supervisor as a way to workers a brand new Tesla Heart in Bangkok, however there are additionally a number of managerial positions to determine a wider presence within the nation:

Most significantly, the most effective indications that Tesla is coming into a brand new market is that if the automaker is planning to open a Supercharger in mentioned market.

Based mostly on its Supercharger map, Tesla nonetheless doesn’t have any deliberate station in Thailand, however the hiring spree exhibits some positions associated to constructing out charging infrastructure:

All the things factors towards Tesla getting ready to quickly launch its electrical autos in Thailand.

Whereas Tesla hasn’t formally entered the nation but, there are already fairly a number of Tesla autos in Thailand. They’ve been imported privately by the homeowners – and that’s an element that Tesla takes under consideration when contemplating coming into a brand new market. If many individuals are prepared to undergo the difficulty of importing the car, there’s probability that there’s a marketplace for its autos within the nation.

We even reported on the Thai police shopping for a fleet of Tesla Mannequin 3 autos for police patrol again in 2020, pictured above.

The Thai auto market is extra important than most individuals would assume. Greater than 750,000 vehicles had been offered available in the market final 12 months, and it’s anticipated to ramp as much as 800K–900K this 12 months. Nevertheless, most of these autos are usually not in the identical worth vary as Tesla autos.

Thailand could be the primary Southeast Asian nation the place Tesla would formally promote its autos.

Subscribe to Electrek on YouTube for unique movies and subscribe to the podcast.