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Set in a world impressed by historical China, the brand new romantic fantasy collection has pushed large visitors throughout social media. Right here’s why manufacturers ought to tune in.
What Occurred: Since its debut on August 7, Love Between Fairy and Satan (苍兰诀) has grow to be one of the vital fashionable Chinese language tv collection on native streaming platforms. A romantic fantasy set in historical China, the iQiyi drama stars actress Esther Yu and actor Dylan Wang who’ve pushed large social media visitors. Because of the present’s roaring recognition, 23-year-old Wang’s following on Weibo elevated by 1.5 million followers inside one week. When the final episode aired on August 29, Love Between Fairy and Satan recorded a market share of 26.32 p.c and ranked first amongst C-dramas that day. Associated subjects have maintained high positions on Weibo.
The Jing Take: The sudden success might be attributed to 2 main parts: the drama’s conventional Chinese language model and its casting of Dylan Wang because the hero.
First, the attire, head chains, equipment, and even nail artwork of the heroine performed by Esther Yu resonated enormously with the youthful viewers who’re enthusiastic about Hanfu tradition. The fantasy setting of the drama additionally takes inspiration from actual dynasties in Chinese language historical past, presenting magnificent visible results to assist the storytelling, which permit audiences to flee from the anxiousness and strain that they face in the actual world.
However extra importantly, the booming recognition of the male lead deserves consideration in the case of superstar endorsements. Seems styled with jewellery manufacturers comparable to Missoma, KVK, and Misplaced In Echo have acquired reward from netizens, serving to these area of interest labels to garner broader consciousness in China. In the meantime, Louis Vuitton has constructed up an in depth relationship with the expertise over the previous two years, that includes him in model campaigns and offline occasions. Since a scandal erupted round its earlier model ambassador Kris Wu final yr, the LVMH powerhouse hasn’t introduced a successor. Will the rising star grow to be Louis Vuitton’s subsequent males’s model ambassador? He’s actually sizzling property proper now. Proceed to learn the complete article right here
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