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Tim Cook dinner will not be a fan of Wealthy Communication Providers (RCS). The Apple CEO made this clear on the Code 2022 convention, when an viewers member requested Apple to undertake RCS so his mom may higher see the movies he sends, Cook dinner informed him, “Purchase your mother an iPhone.”
For the uninitiated, RCS is like hypercharged SMS that allows you to ship high-quality multimedia recordsdata like different chat apps similar to WhatsApp and Telegram, whereas additionally offering now-standard messaging options like typing indicators, supply and skim receipts, amongst different issues.
There’s been a long-standing debate about blue bubbles for iMessage and inexperienced bubbles for different textual content messages on the iPhone. Google has been pressuring Apple lots of occasions to undertake Wealthy Communication Providers (RCS) so Android customers can ship multimedia messages to iPhone customers and the bubble battle would finish ceaselessly. Not too long ago, it launched a brand new marketing campaign in an try to sway client sentiment to its facet of this combat, arguing that it’s now on Apple to “repair texting.”
The marketing campaign’s web site notes: “It’s not in regards to the coloration of the bubbles. It’s the blurry movies, damaged group chats, lacking learn receipts and typing indicators, no texting over Wi-Fi and extra. These issues exist as a result of Apple refuses to undertake trendy texting requirements when folks with iPhones and Android telephones textual content one another.”
At present, there are greater than 500 million RCS customers the world over utilizing Google’s messaging app.
However Cook dinner claimed Apple prospects weren’t demanding this help. As reported by The Verge, Cook dinner mentioned “I don’t hear our customers asking that we put lots of power in on that at this level,” when responding to a query about RCS help.
The problem of various bubbles doesn’t exist in the event you use different messaging apps like WhatsApp, Sign, Messenger, or Telegram — which is one motive why prospects have turned to third-party options over built-in shoppers. However first-party options nonetheless have a draw and lots of iPhone homeowners proceed to make use of iMessage as their most popular chat app. Apple understands that sustaining a closed iMessage system additionally encourages folks to purchase iPhones as they don’t wish to find yourself because the inexperienced bubble of their group chats.
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