Ziina, a UAE-based FinTech expands into Jordan

By Leandra Monteiro

Ziina, the UAE-based, YC-backed start-up within the Center East, is increasing to Jordan. Having launched their digital pockets in February 2022, and their proprietary fee keyboard, the Ziiboard, simply this month, the Jordanian enlargement is the newest milestone in a fast succession of innovation for the FinTech firm.

For co-founders Faisal and Sarah Toukan, Ziina’s first worldwide foray represents a form of homecoming.  Each founders grew up in Amman earlier than persevering with their larger research in the US. Their resolution to maneuver into Jordan earlier than some other Center Japanese nation got here out of their need to uplift and strengthen their dwelling nation by increasing entry to monetary companies.

Faisal Toukan, CEO and Co-Founding father of Ziina mentioned, “The median age in Jordan is round 23 years outdated, which makes a lot of the inhabitants digitally native. The Central Financial institution of Jordan has acknowledged this, naming microfinance, digital monetary companies, and small and medium-sized enterprise finance amongst its core sectoral pillars. As a proud Jordanian, I’m delighted to introduce Ziina to my dwelling nation. Our group have labored tirelessly to develop a product that makes the fee course of infinitely sooner and extra handy, whereas additionally prioritising a pleasant person expertise. We now have little doubt that Ziina will make getting paid a lot simpler for each single Jordanian.”

As we speak, Ziina is without doubt one of the few MENA firms to make it to the Y-Combinator. The corporate efficiently raised USD 9 million throughout a seed spherical from distinguished buyers, together with Avenir Progress, Goodwater Capital, ANIM, Oman Expertise Fund, Class 5 World, Lengthy Journey Ventures, Graph Ventures, Jabbar Web Group, Wamda, and FJ Labs, in addition to workers and execs at PayPal, Instagram, Stripe, Revolut, Venmo, Brex, Checkout.com, Notion, Block, Airbnb and Deel.