Café Amazon continues expansion drive with first store in Saudi Arabia

Thailand’s PTT Oil and Retail Enterprise (PPTOR) has marked the restoration of diplomatic relations between Thailand and Saudi Arabia by opening its first Café Amazon outlet within the nation

PPTOR mentioned it plans develop its Café Amazon espresso chain to 1,000 worldwide shops by 2025 | Picture credit score: PPTOR

Thailand’s Café Amazon has launched in Saudi Arabia, opening its first retailer within the area at Riyadh’s InterHealth Hospital.

PTT Oil and Retail Enterprise (PPTOR), which operates the Café Amazon espresso store chain, mentioned it’s concentrating on enlargement to 150 shops in Saudi Arabia by 2032.

Marking the opening of the Riyadh retailer, Jiraphon Kawswat, CEO of PPTOR, highlighted the potential of the retail market in Saudi Arabia, particularly the expansion of premium espresso retailers which she famous as being pushed by rising client calls for.

Mission Café Center East 2019 forecast Saudi Arabia to be the quickest rising market within the Center East (9.6%), exceeding 2,600 retailers by 2023.

In October 2021, PPTOR mentioned it plans develop its Café Amazon espresso chain to 1,000 worldwide shops by 2025, a downgraded goal from an earlier objective to achieve 5,800 shops globally by 2025.

Based in 2002, Café Amazon is Thailand’s largest branded espresso chain. The corporate at present operates greater than 4,000 shops throughout Thailand, Cambodia, China, Japan, Laos, Malaysia, Myanmar, Oman, the Philippines, Saudi Arabia and Vietnam.

PTTOR mentioned that the Café Amazon launch in Saudi Arabia represented the ‘first step to concretely restore diplomatic and commerce relations’ between Thailand and Saudi Arabia. Political, financial and commerce cooperation was agreed between the 2 nations in January 2022.