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Redefine Meat of Rehovot is partnering with plant-based meat producer and distributor MeEat to carry Redefine’s New-Meat to eating places throughout Finland.
“MeEat has been working within the meat business for over 25 years, so we satisfaction ourselves in figuring out meat inside out. What Redefine Meat has achieved with its new expertise is unimaginable – a degree of style and texture that doesn’t compromise on the meat-eating expertise,” mentioned Mikko Karell, CEO of MeEat.
“For us, New-Meat bridges a niche in our product portfolio by enabling us to deal with Finland’s high-end culinary scene with a premium product for the primary time, which is able to assist to additional speed up the nation’s transition to plant-based.”
The primary restaurant to serve Redefine Meat’s Beef Flank steak in Finland shall be Emo, a European-cuisine restaurant in Helsinki.
Govt Chef Niko Suomalainen mentioned: “It’s thrilling to increase our plant-based menu to deal with a rising urge for food for meat options. After we have been launched to Redefine Meat’s steak merchandise, we have been bowled over by the extent of meat-like texture and style. We consider that our clients will get pleasure from it as a lot as we do.”
Since its industrial launch on the finish of final 12 months, New-Meat is now out there in over 500 eating places, lodges and different foodservice areas throughout Israel and eight European nations together with the UK, Germany and The Netherlands.
Utilizing breakthrough applied sciences starting from materials science to additive manufacturing and synthetic intelligence, all Redefine Meat merchandise – together with minced meat merchandise and premium whole-muscle cuts — are produced from non-GMO plant-based substances. They include no ldl cholesterol, and don’t use any animal or animal by-products.
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