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The brand new Bang & Olufsen experiential retailer opens in K11 MUSEA at the moment (14 Sept, 2022). The Friends of Honour are (from left): Mara Chow, Assistant Common Supervisor, K11 Ideas Restricted, Devin Pun, Vice President, K11 Ideas Restricted, Jay Fung, Hong Kong Singer-Songwriter, Arnaud De Schuytter, the President of Bang & Olufsen Asia Pacific and Kent Doo, Business Director – Larger China, Bang & Olufsen.
Reigniting the spirit of innovation
Based in 1925, Bang & Olufsen’s heritage started with a imaginative and prescient to redefine how sound could be consumed for generations to return. Since then, the model has formed the historical past of audio know-how with craftsmanship and high-fidelity sound like no different. Within the eternal spirit of innovation, the model expands its initiative to attach with the younger and rising era by means of a bolder and extra expressive look. The brand new retailer options extra dynamic colours equivalent to yellow with the façade renewed with Danish seaside impressed slate stone finishes. Lustrous lighting invitations friends into the storefront with a sequence of floating show of the model’s most iconic Beoplay A9 audio system.
A full sensorial expertise
By the shop’s intentional segmentation, the friends are inspired to immerse within the distinctive audio-visual expertise of the assorted product strains and its iconic craftmanship. Every interplay is split into an area to listen to, see and really feel every product. An unbiased audio room additionally encapsulates the last word cinematic expertise by Bang & Olufsen.
Reconnecting by means of a brand new imaginative and prescient for sound
“On this digital age, we’re bombarded with noise at each flip and the know-how that guarantees to carry folks nearer collectively has as an alternative left us disconnected. In response to this, our new experiential retailer gives us with a platform to flaunt a revigorated Bang & Olufsen to our Hong Kong viewers, but it surely particularly lets us current an artisanal expertise in our retailer the place sound is supposed to be seen, felt and heard,” mentioned Arnaud De Schuytter, President of Bang & Olufsen Asia Pacific.
Remastering the house cinema
Succeeding the worldwide announcement of the most recent Beosound Theatre, the grand opening teases the model’s breakthrough soundbar made to redefine the house cinematic expertise. It’s manufactured from 12 speaker drivers inside a single smooth soundbar, the polished extendable aluminium wings will enable customization to suit TVs of all sizes. It introduces a brand new three-dimensional sound directivity because of the patent-pending mixture of the direct, side- and up-firing audio system.
Made to final for generations, a modular design gives flexibility to exchange items of the soundbar sustaining its timeless high quality and delightful craftmanship; additionally it is inclusive of Bang & Olufsen’s personal proprietary software program platform known as “Mozart”, which continues the heritage of making a cross-generational residence audio setup that connects seamlessly with merchandise way back to 1986. The soundbar will formally be accessible in-store in October 2022, view the product right here.
Obtain the high-resolution occasion images and product sheet HERE.
Hashtag: #BangOlufsen #BangOlufsenHK #BeosoundTheatre
About Bang & Olufsen
Bang & Olufsen is a luxurious audio model based in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and imaginative and prescient stay the inspiration for the corporate. For almost a century, Bang & Olufsen has been pushing the boundaries of audio know-how and the corporate continues to sit down on the forefront of acoustic innovation.
At this time, each Bang & Olufsen product remains to be characterised by the distinctive mixture of gorgeous sound, timeless design, and unrivalled craftsmanship. The corporate’s revolutionary and progressive merchandise are offered worldwide in Bang & Olufsen shops, on bang-olufsen.com and in choose retailers. The corporate employs roughly 1,000 folks and operates in additional than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.
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Bang & Olufsen shops
K11 Musea retailer:
Store 113, Degree 1, K11 Musea, 18 Salisbury Street, Tsim Sha Tsui
t. 2265 7860
Causeway Bay retailer:
G/F. No. 24 – 25 Canal Street East, Causeway Bay
t. 2918 0007
ifc retailer:
Store 2008-9, Podium Degree 2, ifc mall, Central
t. 2526 8800
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