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KUALA LUMPUR, Sept 15 (Bernama) — Petroliam Nasional Bhd (Petronas) has signed an settlement with Salesforce to deploy PETRONAS360, a brand new buyer relationship administration platform.
In a press release at this time, Petronas stated the platform presents clever pricing and supplies suggestions to the gross sales staff with co-packaging options for patrons, which additionally supplies analytics and insights to boost the general administration of complicated gross sales contracts.
“The platform will pave the way in which for Petronas to extend collaboration all through the enterprise for higher effectivity, ship modern and sustainable options, in addition to tapping into new and adjoining markets to create exponential worth,” it stated.
Petronas government vice-president and downstream chief government officer Datuk Sazali Hamzah stated PETRONAS360 would strengthen belief with prospects from one frequent supply and advance the corporate’s choices in direction of higher customer-centricity.
“In opposition to the backdrop of quickly altering shopper habits and shifting vitality combine, we’re all the time looking out for alternatives to grasp higher operational efficiencies, provide personalisation, automation and extra to distinguish our choices,” he stated.
Petronas and Salesforce have been working collectively since 2019 on varied digital transformation tasks, the primary partnership was on the transformation of Petronas’ name centre in Malaysia.
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