Billboard expands its coverage in China’s market

(China Each day) As Billboard expands in Asia, Billboard China, a brand new version, has been launched.

Mike Van, who was named the brand new president of Billboard this Might, mentioned in an interview with China Each day that, “Billboard is additional increasing its protection in one of many greatest music markets on the planet” and the transfer will likely be “bringing international pop music to Chinese language followers and expose Chinese language artists and music to a global viewers”.

On Aug 9, the information of launching Billboard China was introduced on its official Sina Weibo platform. Based on Van, Billboard is establishing native partnerships, reminiscent of Tencent Music Leisure Group, and rolling out content material plans reminiscent of cowl story, which options top-tier Chinese language artists and their music tales, and Billboard Grasp Collections, which brings extremely skilled music suggestions to music lovers. Pop star Jackson Wang was featured within the cowl story of Billboard China Journal’s August 2022 version.

China ranks because the sixth-largest music market on the planet, in keeping with the annual international music report launched by the Worldwide Federation of the Phonographic Trade on March 22. In 2021, China occupied the seventh spot.

As Van mentioned within the interview, China has a singular, dynamic and fast-changing music market and the business is consistently evolving. “Methods to greatest perceive Chinese language music tradition and put it on the market might be our greatest problem,” he says. “The market potential in China is countless. Compounded by the range of Chinese language music tradition, massive music fan base, mature music business ecosystem and a big energetic group of indie musicians all attribute to large progress for all concerned”.

“By a collection of partaking content material collaborations and options, we intention to supply alternatives for gifted Chinese language musicians and their high-quality music to be launched to a broader viewers, not solely in China, but additionally to the world,” says Van, who joined in Billboard in 2018.