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CAIRO — Egypt is taking motion to draw soccer followers in the course of the upcoming 2022 FIFA World Cup Qatar is internet hosting in November and December.
The Egyptian Basic Authority for Tourism Activation has launched an initiative in coordination with airways to encourage soccer followers to spend a part of their 2022 World Cup trip within the Egyptian cities of Hurghada and Sharm el-Sheikh.
As a part of the initiative, the Chamber of Lodge Institutions in Egypt introduced in early October the launch of direct flights from the cities of Hurghada and Sharm el-Sheikh to the Qatari capital, Doha.
The chamber additionally referred to as on lodge managements wishing to partake within the initiative to supply a reduction of not less than 10% to World Cup followers holding a Haya card — which provides an entry allow to Qatar and stadium entry — or to arrange an incentive program to draw vacationers.
Consultants and observers imagine that the World Cup in Qatar is a golden alternative for Egypt to advertise its tourism and lure followers to go to its cities in the course of the match interval from Nov. 20 to Dec. 18.
On this context, Ahmed Amer, an archaeological researcher on the Egyptian Ministry of Antiquities, instructed Al-Monitor, “Egypt can leverage the World Cup in Qatar with enticing provides by tourism corporations focusing on soccer followers. This may be achieved by reductions on lodge keep charges within the cities of Hurghada and Sharm el-Sheikh, as superb transit locations for followers, and thru decreased airline ticket costs.”
Amer steered implementing applications to draw vacationers earlier than their journey to Qatar to get them to decide on Egypt as their principal keep in the course of the match interval. “Followers can be provided transportation from Egypt to Qatar to observe the matches they need after which return once more to their trip in Egypt,” he stated.
In a press assertion in early October, Kamel Abu-Ali, head of the Crimson Sea Tourism Funding Affiliation, confused the necessity for Egypt to faucet into World Cup occasions to advertise Egyptian vacationer locations by an initiative that features constitution flights between Doha and Egyptian resorts in Hurghada and Sharm el-Sheikh.
Abu-Ali added that “followers from everywhere in the world should be inspired to remain in Egyptian resorts and journey to Doha through constitution flights to observe the matches after which return once more to their keep in Egypt.”
Throughout a gathering with representatives of tourism and aviation corporations within the Arab market on Sept. 20, Egypt’s Deputy Minister of Tourism and Antiquities Ghada Shalaby stated that the World Cup will entice flocks of followers of various nationalities from some nations that do not need direct flights to Qatar, equivalent to nations in Latin America. She highlighted this as a chance to draw these followers to go to Egypt in the course of the match interval.
Amr el-Kady, CEO of the Egyptian Basic Authority for Tourism Activation, indicated on the similar assembly {that a} promotional marketing campaign with airways and tour operators will likely be applied in the course of the World Cup matches, focusing on the Arab market additionally.
In an identical transfer, Saudi Arabia, the United Arab Emirates, Jordan and Oman introduced services for Haya card holders to get them to go to in the course of the World Cup.
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