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A consultant of a retailer stated all licensed retailers need to signal a assure with Apple distributors in Vietnam about not promoting iPhone 14 earlier than Friday (October 14).
Failure to take action would lead to fines, with the quantity relying on agreements between retailers and distributors, the rep stated.
“For us, every iPhone 14 that’s activated early would lead to a tremendous as much as round VND2 billion,” the rep stated.
One other consultant of a licensed retailer additionally stated they’ve needed to deposit over VND1 billion up entrance to distributors as a deterrent in opposition to early iPhone 14 gross sales.
“Apple has no fining insurance policies. These are insurance policies determined by distributors,” the consultant stated, including that the distributors must face penalties from Apple for violations, together with import and distribution restrictions.
Moreover, retailers with violations would see the variety of telephones offered diminished for upcoming orders. That is what retailers worry greater than the fines themselves, as a drop within the variety of obtainable merchandise additionally means a drop in income, revenue and even the status of the store.
Insurance policies relating to info safety and iPhone activation have been getting stricter because the starting of this yr, retailer representatives stated.
“iPhones are at all times a scorching subject, so many retailers in Vietnam need to leak info to garner consideration. Sure incidents with the iPhone 13 final yr pressured retailers to signal agreements entailing huge fines,” stated one retailer.
In Vietnam, iPhone 14 can be transported to retail retailers beginning Tuesday or Wednesday for gross sales to start out Friday.
iPhones offered at licensed retailers have been in nice demand lately as a result of they’ve higher costs than these shipped from abroad. Apple’s new insurance policies to tighten guarantee necessities have additionally helped bolster Vietnam’s marketplace for iPhones offered by licensed retailers.
A number of retailers in Vietnam stated they’d make cellphone consumers activate their telephones in the mean time of buy to keep away from resale and enhance the speed of activated telephones to telephones obtainable, an essential metric for Apple to find out what number of telephones it could present to retailers in future orders.
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