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The corona pandemic has hit many states, areas and cities worldwide arduous. Tourism additionally collapsed massively within the Asian metropolis of Hong Kong.
So far, there isn’t any restoration in sight – additionally as a result of airways have to regulate their flight schedules for political causes. Now vacationers are to be lured again into the particular administrative zone with an costly marketing campaign.
Hong Kong plans to offer away 500,000 airline tickets price HK$2 billion to spice up tourism. That is reported, amongst different issues, by the “BBC”. Dane Cheng, govt director of the Hong Kong Tourism Board, stated the promotion of the free tickets would begin quickly. The tickets are to be distributed by town’s airport authority subsequent yr. Curiously, not solely inbound but in addition outbound passengers ought to profit from the marketing campaign.
The BBC quotes Prudence Lai of market analysis agency Euromonitor Worldwide, who believes providing free airline tickets may assist restore Hong Kong’s fame as a well-liked journey vacation spot. That additionally appears to be actually crucial, as a result of the present variety of guests is properly beneath the pre-Corona degree. Whereas solely 184,000 guests got here to Hong Kong till August 2022, in 2019 there have been nonetheless 56 million individuals in complete
Issues with Hong Kong
There are a lot of causes for the housebreaking. For one factor, till lately, Hong Kong had a number of the strictest corona laws on the earth, which, because the “Tagesschau” writes, have been attributable to stress from the communist central authorities in Beijing. In Hong Kong, for instance, there have been typically weeks of lodge quarantine throughout the pandemic. The regulation was solely relaxed a number of weeks in the past. Nonetheless, the borders to mainland China are nonetheless largely closed. That is problematic for Hong Kong’s tourism in that mainland Chinese language vacationers account for greater than half of Hong Kong’s arrivals and journey income.
However there are additionally issues internationally. For instance, the airline Virgin Atlantic had introduced that it will not fly between Hong Kong and London Heathrow after 30 years of flight operations. The reason being “vital operational difficulties because of the ongoing closure of Russian airspace”. It’s subsequently not potential to renew flights from March 2023 as deliberate. Virgin Atlantic will not be the one airline to have suspended flights in Ukraine after Russia invaded or has since chosen longer routes to keep away from overflying the realm.
Hong Kong activists slam China’s proposed safety regulation
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