Amagi launches into South Korea | Infrastructure | News

Strengthening its presence in a key territory, cloud-based SaaS broadcast and CTV know-how supplier Amagi has expanded into South Korea with a gross sales and buyer help staff to serve clients within the Northeast Asia area and inked a partnership with media service supplier Digibase.

Explaining the explanations behind its enlargement, Amagi stated that it has been on a speedy development trajectory propelled by the worldwide surge in demand for cloud-based SaaS options for broadcasting and related TV-led free ad-supported streaming TV (FAST) viewing expertise.

In 2021, Amagi was chosen by main media corporations world wide – ABS-CBN, Rakuten TV, Xiaomi, AccuWeather, Spark Sport, and extra – for cloud-based channel creation, distribution, and monetisation throughout cable, satellite tv for pc and OTT. Amagi’s cloud automated UHD playout answer was additionally the know-how that powered NBC Sports activities Group’s manufacturing of the Olympic Video games in Tokyo.

“We consider that Northeast Asia, notably South Korea, is a promising marketplace for our cloud-led improvements as content material homeowners from the area search to leverage the worldwide reputation of their content material and increase their presence throughout worldwide markets,” stated Amagi co-founder Srinivasan KA. “FAST penetration in South Korea has simply began selecting up and there’s a large alternative for development. We’re excited to trip this wave and associate with Korean broadcasters and content material producers of their development journey.”

Digibase is a Seoul-based supplier {of professional} media service for reside video encoding and file-based transcoding. Commenting on the brand new enterprise association with Amagi, Digibase director Sunghwa Bang stated: “Amagi’s options super-serve the complete spectrum of broadcasting operations. They perceive the cloud and video content material via and thru and are in a position to lead their clients to the very best outcomes. Their progressive and pathbreaking options are remodeling the way forward for media and leisure. We hope to leverage their deep expertise throughout the globe to ship superior options to clients in South Korea.”