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It’s simple: Australian avocados are a giant hit in Singapore and Malaysia. An advert marketing campaign selling Australian avocados within the Asia-Pacific area has smashed digital marketing campaign projections, straight partaking virtually two million folks in Singapore and Malaysia alone.
The three-month, $300,000 marketing campaign was funded by Australian growers by way of Hort Innovation’s worldwide commerce packages and ran on social media and tv throughout the area. In keeping with Hort Innovation Head of Commerce Brei Montgomery, the marketing campaign’s digital content material efficiently branded Australian avocados as a premium commodity to Asia-Pacific customers.
John Tyas, the CEO of Avocados Australia, stated the marketing campaign is an instance of the trade working collectively to advertise Australian avocados to entry worldwide markets: “Australian growers can now not depend on the home market alone and we all know there are good alternatives to develop current and new markets, significantly in Asia. Internationally there’s unbelievable demand for the premium high quality of Australian avocados and it’s nice to see campaigns supporting our world-class produce.”
Supply: horticulture.com.au
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