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Netflix introduced immediately that it has launched “Profile Switch,” a characteristic that lets a member on an present account swap to a brand-new account with out rebuilding their profile. This prevents their private knowledge from being erased like custom-made suggestions, viewing historical past, record of favourite reveals/motion pictures, and different settings that might be annoying to lose and begin over from scratch.
Because the streamer cracks down on account sharing, Netflix possible launched the brand new profile switch characteristic to encourage freeloaders to lastly pay for their very own accounts.
The characteristic is rolling out immediately, and subscribers worldwide will likely be notified through electronic mail. As soon as obtainable, customers can go to their profile icon on the Netflix homepage and discover the “Switch Profile” possibility.
The “Profile Switch” possibility can be turned off in account settings.
“Folks transfer. Households develop. Relationships finish. However all through these life modifications, your Netflix expertise ought to keep the identical,” Timi Kosztin, Product Supervisor, Product Innovation, Netflix, wrote in immediately’s weblog. “It doesn’t matter what’s occurring, let your Netflix profile be a continuing in a life filled with modifications so you possibly can sit again, chill out and proceed watching proper from the place you left off.”
The streamer introduced it might take a look at password-sharing options after experiencing a major drop in subscribers. In Netflix’s Q1 2022 earnings report, the streamer reported that about 100 million households have password freeloaders.
In March, Netflix launched an “further members” characteristic in Chile, Costa Rica and Peru, making subscribers pay an additional payment for extra individuals mooching off their accounts. In July, Netflix started testing an “add a house” characteristic in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras.
In the present day’s announcement comes because the streaming large suffers from a lack of practically a million subscribers and appears for tactics to earn extra income. Final week, Netflix launched its cheaper ad-supported tier.
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