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Built-in advertising company Memac Ogilvy has appointed Claus Adams as its UAE CEO. Adams will work alongside and report into the community’s MENA CEO, David Fox.
In appointing its first devoted CEO for the UAE, the company has upgraded its most senior management place from managing director.
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In his position, Adams will lead the realisation of Memac Ogilvy’s strategic goals throughout 5 functionality areas of public relations, consulting, promoting, healthcare, and expertise. Adams may also work to uphold the company’s built-in mannequin, driving additional synergy to most successfully meet the communications wants of Memac Ogilvy’s numerous and region-wide consumer base. Underpinning the brand new CEO place is a mandate with the intention to proceed producing transformative work for manufacturers.
Adams’ appointment marks his return to Memac Ogilvy and the area. In 2008, Adams was tasked with establishing inventive commerce model OgilvyAction (now VMLY&R Commerce) within the Center East and North Africa, serving as MENA Regional Director till 2013.
His greater than twenty years of broader expertise in shaping groups, technique, and operations in direction of lasting enterprise development might be instrumental to the long run route and success of Memac Ogilvy’s UAE presence. Adams beforehand held the title of EMEA CEO for Geometry and VMLY&R Commerce CEO in Germany. Since 2021, Adams has been a member of the board of the German Promoting Affiliation, representing the main German companies within the West.
“Claus was the standout selection to steer the cost for Memac Ogilvy within the UAE in direction of recent inventive pondering for our purchasers and new partnerships with formidable international and native manufacturers,” commented, Memac Ogilvy’s chief govt officer MENA. “He understands the nuance of the area and the UAE market specifically, he’s confirmed himself as a pacesetter of enterprise development, and he is aware of easy methods to create a tradition that energises folks to do their finest work. This problem, coupled with Memac Ogilvy’s numerous group of purchasers, is what drew Claus again to the area to steer our subsequent chapter.”
“The chance to return to Memac Ogilvy within the UAE in 2022 was too nice to withstand,” added Adams. “Change is occurring throughout us in tradition and enterprise, and for many years this company has stood aside for the transformative, award-winning concepts it brings to the manufacturers all of us love. I’m thrilled to be becoming a member of a crew of remarkable expertise and valued companions to play my half in creating significant work for such an thrilling group of purchasers.”
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