MASTERCARD | LMD

Mastercard secures 50+ journey affords to assist the revival of Sri Lanka’s tourism trade

XX October 2022, Colombo: Because the state of affairs in Sri Lanka continues to enhance, Mastercard immediately introduced its newest effort to advertise the island nation as a protected, reasonably priced vacation spot for inbound vacationers. With tourism being a key pillar of the nation’s financial system, restoring holidaymakers’ confidence and urge for food to go to Sri Lanka is the pure subsequent step following the relief of journey advisories for Sri Lanka in quite a few nations.

To assist these aims, Mastercard has instantly sourced greater than 50 affords from journey trade companions together with accommodations, resorts, eating places, and tour operators. This collaborative effort with the Sri Lanka Tourism Promotions Bureau (SLTPB) contains Mastercard utilizing the ‘Go to Sri Lanka’ slogan.

For cardholders keen on visiting Sri Lanka, Mastercard has introduced collectively complete journey advantages that may be explored on Mastercard’s Priceless Specials platform (https://specials.priceless.com). This curated web site is a one cease store serving Mastercard cardholders globally, giving them entry to all related affords in any a part of the world, primarily based on their card sort. These affords cater to shoppers’ ardour factors and pursuits reminiscent of journey, arts and tradition, sports activities, culinary, leisure and extra.

“The tourism trade has at all times been one of the crucial necessary supporting pillars of Sri Lanka’s financial system. Nevertheless, owing to the latest considerations within the nation, world media retailers have kept away from selling a constructive outlook on Sri Lanka, resulting in diminishing traveller confidence,” stated Hon. Harin Fernando, Minister of Tourism. “The Authorities of Sri Lanka extremely appreciates Mastercard’s efforts to assist the trade by altering the narrative in an effort to convey extra travellers to our tropical shores. We’re assured that this partnership will construct credibility in Sri Lanka as a famend vacation spot as soon as once more. From the Authorities’s finish, we have now ensured that our visitors could have uninterrupted accessibility to required providers and materials for a very Sri Lankan vacation.”

“With the presence of a number of world gamers in Sri Lanka, we’re grateful that Mastercard has taken a lead position in bringing Sri Lanka as a vacation spot again to the limelight. Along with being certainly one of our most trusted companions, Mastercard is among the few who can execute a marketing campaign as large as this, given its capability to work with a number of tourism associated stakeholders together with accommodations, airways and retailers,” stated Chalaka Gajabahu, Chairman, Sri Lanka Tourism Promotion Bureau. “Sri Lanka has made a reputation for itself as one of many world’s iconic vacationer locations, with worldwide endorsements and accolades recognising the identical. Contemplating how reasonably priced some priceless experiences are in Sri Lanka, the time is now to go to Sri Lanka multi functional capsule.”

“As a long-time companion of the Sri Lankan Authorities, this collaboration with SLTPB is Mastercard’s newest initiative to assist the revival of the nation’s tourism trade,” stated Sandun Hapugoda, Nation Supervisor, Sri Lanka & Maldives, Mastercard. “Reinvigorating this hard-hit sector is nothing wanting important to the nation’s financial restoration, and that’s what this effort appears to be like to bolster.”

Since 2018, Mastercard has collaborated with the Sri Lanka Tourism Promotion Bureau to advertise the nation as a most well-liked tourism vacation spot throughout a number of key supply markets together with India, Bangladesh and Maldives. In January 2020, Sri Lanka was the primary vacation spot in South Asia to be added to Mastercard’s Priceless Cities program, a curated checklist of locations that supply unique experiences underneath the Mastercard tagline of – ‘that cash can’t purchase’. In December 2020, Mastercard partnered with SLTPB to supply Mastercard’s Tourism Insights platform, in addition to complimentary consulting providers to the Authorities to assist the restoration of Sri Lanka’s tourism sector, publish pandemic.