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Award-winning UAE-born burger model Pickl is ready to launch its first worldwide franchise within the Kingdom of Bahrain. Zayani Meals, the meals and drinks arm of Al Zayani Investments Group, has been chosen because the franchise companion and can open the primary Pickl department within the nation in December 2022.
Based by Steve Flawith and Nabil Al Rantisi, Pickl launched in Dubai in 2019 and has quickly grown with 10 areas working throughout the UAE. It presents a trifecta menu of grain-fed beef, contemporary fried hen, and plant-based burgers all free from preservatives, hormones, and antibiotics. The model has been properly acquired by the general public and meals critics alike, and was topped Greatest Burger on the Time Out Dubai Restaurant Awards 2022 and Greatest Fried Rooster and Restaurant of the Yr on the Deliveroo Restaurant Awards 2022.
Zayani Meals is trying to replicate that success when bringing Pickl to Bahrain. Chairman of Al Zayani Investments and Zayani Meals Mr. Nawaf Khalid Al Zayani commented: “This can be a nice alternative for Zayani Meals to increase its meals providing, drawing on our expertise of working the globally recognised model Costa Espresso since 2019 within the Kingdom of Bahrain. We’re honoured to collaborate with the award-winning burger chain, Pickl, and launch its first restaurant outdoors the UAE. We’re wanting ahead to this thrilling new chapter and delight our prospects with the multitude of decisions and flavours on this section of the market.”
Pickl’s Chief Industrial Officer Ash Griffiths, who labored carefully with Zayani Meals to finalise the partnership, said: “From day one, we’ve got been impressed by the fervour and drive demonstrated by Zayani Meals and really feel sure that Pickl might be an enormous success in Bahrain because of their immense experience.”
For his half, Pickl Founder and CEO Steve Flawith stated: “Early on, we recognized Bahrain as an ideal location for Pickl, given its extremely aggressive Fast Service Restaurant sector. Bahrain’s residents have the identical ardour for high quality burgers as we do, and we’re positive that Pickl will supply them a premium and contemporary quick meals expertise not like something they’ve had earlier than.”
Lastly, Zayani Meals Managing Director Mr. Rashed Hamed Al Zayani additional added: “We’re excited to carry the award-winning burger chain to Bahrain with the primary location within the Seef District, providing the Pickl trifecta which incorporates beef, contemporary fried hen and plant-based burgers”
Pickl’s well-known contemporary fried hen is offered in 5 spice ranges and its vary of customisable cheese burgers consists of the plant-based “Unimaginable Cheese Burger” which is appropriate for vegetarians. “Unimaginable” makes use of 96% much less land, 87% much less water and 89% fewer greenhouse gases than beef however has the identical irresistible style. Since its launch, Bahraini residents who tried the burger model when visiting the UAE have eagerly demanded opening the chain within the nation, revealed Pickl’s social media group.
The introduction of Pickl to Bahrain is step one in a wide-ranging worldwide franchise marketing campaign that may see the opening of 200 shops within the subsequent 5 years throughout the globe.
Any Bahraini citizen or resident who discover themselves within the UAE beginning November 4 are gladly invited to pattern Pickl burgers without cost in an attractive supply efficient till the launch date of Pickl Bahrain by displaying their legitimate CPR at any Pickl restaurant. One per particular person. Ts&Cs apply.
For extra updates, observe Pickl.bh and Pickl.ae on Instagram.
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