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At first look, lingerie model 6IXTY8IGHT’s retail retailer will draw you in with its pink facade, serving as a visible anchor. Its neonlight signages, with quirky quotes would make you need to whip out your cellphone for a fast snap; these are simply the little particulars that may entice millennials. 6IXTY8IGHT was truly based 2002 in Paris, by French lingerie designer, Marie Destombe, and Swedish enterprise man, Erik Ryd. Within the 12 months 2003, Eric arrange headquarters in Hong Kong, and launched the model’s first retailer in Beijing.
In an e mail interview with CEO of 6IXTY8IGHT, Ms. Jacqueline Porjé, she shared that the model’s core viewers is of the age between 15 and 25 years who love vogue and observe traits. However, “everybody who’s younger at coronary heart can put on 6IXTY8IGHT!” she added.
Porjé beforehand held the place of Assortment Director, a job she assumed since becoming a member of 6IXTY8IGHT in January 2015. On this place, she managed the model’s total product providing. She was promoted to Chief Govt Officer in 2017, the place she now oversees the corporate’s assortment, finance, enterprise growth, operations, advertising and worldwide growth.
So what makes 6IXTY8IGHT totally different from different lingerie manufacturers on the market? “We provide a wide array of trending lingerie types reminiscent of bralettes and wi-fi bras. We’re additionally well-known for providing items in a big array of colors, enjoyable animal prints, comfy modal materials, cotton-soft supplies, female and girly lace and extra,” Jacqueline stresses. 6IXTY8IGHT even lately launched their Lunar New 12 months choices, paying homage to the Chinese language horoscope with cute piglet motifs in addition to a scorching crimson assortment.
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