Sony Pictures Networks bags media rights for India-Bangladesh series

India’s top-most sporting community, Sony Footage Networks (SPN), has acquired unique rights to telecast India’s tour of Bangladesh. The event which consists of two Checks and three ODIs will start on December 4 and can run till December 26.

The video games can be broadcast in English, Hindi, Tamil, and Telugu on varied Sony Sports activities Networks channels. The identical may also be streamed reside on Sony’s OTT platform, SonyLIV.

ITW Sports activities International, which initially owned the bi-lateral collection rights, collaborated with its long-term companion Sony. In India, the Bangladesh Cricket Board (BCB) doesn’t have a long-term official media rights collaborator.

The ITW-Sony alliance is being billed as the primary of its sort within the sports activities broadcasting business. For the collection, the 2 companies will introduce simulated reside model integrations. The collection’ rights holders anticipate 300 million viewers all through TV and digital platforms.

Beforehand, Sony had renewed its media rights settlement with the England and Wales Cricket Board (ECB) for the Indian subcontinent till 2028. Moreover, the broadcasting firm has additionally rights to Sri Lanka Cricket, Pakistan Cricket Board, Bundesliga, UEFA, World Wrestling Leisure (WWE), and Final Combating Championship (UFC) .