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MUSCAT : Impressed by the inherent ardour for soccer exhibited by the area people and in celebration of the genuine tradition of Oman, Jindal Shadeed Iron & Metal (JSIS) – the biggest producer of metal within the nation and among the many largest within the GCC – has adopted a renewed give attention to selling soccer in Oman, by its ‘The Metal of Oman’ marketing campaign.
With the continued FIFA World Cup Qatar 2022 offering the proper backdrop and including to the joy, Jindal Shadeed at an unique occasion held below the auspices of His Excellency Abdulsalam bin Mohammed Al Murshidi, President of Oman Funding Authority, on 27 November 2022 on the Kempinski Muscat, unveiled the marketing campaign’s heart-warming movie, and introduced Oman’s legendary footballer, Ali Al-Habsi as their model ambassador. The movie, shot with native aesthetics, highlights not simply how soccer unites the nation, but in addition the attractive tradition of the nation and its folks. The red-carpet occasion witnessed the presence of a number of public figures, celebrities, and top-level and media delegates.
Commenting on the marketing campaign, Mr. Harssha Shetty, CEO of Jindal Shadeed Iron and Metal, stated,
“Soccer has been a much-loved sport that has introduced the nation collectively. Whereas our new marketing campaign has soccer at its coronary heart, our movie can be a journey by the genuine traditions of the nation, its wealthy tradition, and its robust values. Most significantly, it celebrates the folks of Oman. By means of this marketing campaign, Jindal Shadeed seeks to additional weave itself into the social material of Oman. At Jindal Shadeed, we are going to proceed to deepen our relationship with the Sultanate by initiatives that drive significant impression in society.”
Conceptualized by Weiden+Kennedy India in collaboration with Director Ayappa from Early Man Movies, the movie pays tribute to Oman and its love for soccer by an inclusive and cultural lens, and stars Ali Al Habsi, because the official model ambassador, marvellous surroundings from throughout the nation, numerous cultural spectacles, and a various crowd of soccer personalities and fans.
The occasion additionally featured unique printed works of famend artist Hassan Hajjaj who captured the essence of Oman’s sport scene by that includes a few of the nation’s high athletes; the collection consists of pictures of Imad Al-Hosni, Abdul Aziz Al-Muqbali, Hassan Rabia, Khalifa Ayil, Tharaa Al-Ismaili, Malak Al Zadjali, Mohammed Al Mashaikhi, the paralympic famous person, Barakat Al-Harthy, the Olympian star, Shihab Alhabsi, the youngest racing sensation in Oman, and Nadhira Alharthy, the primary Omani lady to scale Mt. Everest.
Commenting on the endorsement, Al-Habsi, shared,
“I’m proud to be endorsing the ‘The Metal of Oman’ because it displays the power and vibrancy of our beloved nation. Jindal Shadeed has introduced the numerous aspects of Oman to life on this movie, and I hope that everybody enjoys watching this movie as a lot as I loved taking pictures for it. I’m additionally grateful to Jindal for his or her continued assist to nurturing soccer within the nation.”
Cementing its dedication to selling soccer, Jindal Shadeed has additionally signed an MOU with Oman Soccer Affiliation and launched a collaboration with Ali Al-Habsi’s Academy for Soccer by way of the Jindal Shadeed–HFA marketing campaign, subsequently, taking a extra holistic method to growing soccer within the Sultanate. Aside from sponsoring soccer groups, the corporate may also sponsor coaching centres for the youth. With a eager give attention to selling inclusivity within the subject and making soccer accessible to all, the marketing campaign is designed retaining in thoughts each female and male soccer fans of all age teams.
Whereas Jindal Shadeed has achieved stellar development in its contribution to Oman’s financial system, the corporate has additionally been aware of giving again to the area people. By means of its numerous endeavours, it’s going to stay dedicated to contributing to the socio-economic progress of the nation aligned to the Oman Imaginative and prescient 2040.
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