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Realising that any private assault on the prime minister would backfire, Congress is steering clear of constructing any such feedback and as an alternative highlighting the Dalit background of occasion president Mallikarjun Kharge.
In 2017, Mani Shankar Aiyar’s remark calling the prime minister a ‘neech aadmi’ had given the BJP a transparent edge, with Modi utilizing the barb to level out that an entitled Congress revelled in making assaults at him by ridiculing a person from a humble background.
The occasion, now in election mode, is now harping on the common-or-garden origins of Kharge as a method. At a rally in Banaskantha, an Adivasi belt in Gujarat, Kharge stated: “The prime minister at all times says he’s poor. I’m Kharge, the poorest of the poor. I come from the untouchables… At the least somebody used to drink your [PM Modi’s] tea… no one even drinks my tea. You (Modi) say I’m poor, somebody informed me unhealthy phrases, ‘Meri aukat kya hai’… in case you are attempting to achieve folks’s sympathy, individuals are not fools. They’re very sensible.”
Sources in Congress say there’s a cause why the occasion unleashed Kharge within the fag-end of an in any other case lack lustre marketing campaign in poll-bound Gujarat. In response to the occasion, he ticks the proper bins and will help with injury management. He also can assist handle the notion that the Gandhis are entitled and the occasion has misplaced sync with the poor.
Kharge additionally selected the placement of his speech strategically — Banaskantha is an Adivasi space that’s considerably a Congress stronghold.
It isn’t simply Kharge’s Dalit background that the Congress hopes will work in its favour. Extra importantly, having somebody who rose from the ranks — starting as a labour union chief — Congress hopes Kharge could be a match to Modi’s humble origins. The truth is, sources say it hopes to play the ‘Who’s Extra Humble’ card in a number of state elections culminating within the 2024 Lok Sabha polls. This, coupled with Rahul Gandhi’s ‘picture makeover’ after the Bharat Jodo Yatra, ought to hopefully work for the beleaguered occasion.
Nonetheless, elections will not be received solely on picture cultivation. It needs to be backed by sensible technique and robust organisation — areas the place the BJP has the innovative.
With inputs from News18
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