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OTT platform, ZEE5, is sharply specializing in strengthening its foothold within the Jap area, eyeing a share of the fast-growing Bengali OTT section. The platform is gearing as much as launch a robust Bengali content material slate in 2023 which incorporates authentic net collection in addition to motion pictures.
Samrat Ghosh, Chief Cluster Officer – East, Zee Leisure Enterprises Ltd (ZEEL) stated, “We’ve been specializing in widening our content material choices throughout languages on ZEE5. After growing Southern regional content material in Tamil and Telugu, we’re subsequent specializing in strengthening our presence within the Jap area. According to this technique, we’re planning to supply the Bangla OTT viewers with a big and unique content material slate of 10 authentic titles. We’re working with probably the most prolific storytellers and actors and also will supply a slew of unique motion pictures.”
Development potential
He identified that with a big international Bengali diaspora, the Bengali OTT house affords a robust progress potential. “A number of the motion pictures that we’ve got acquired can be digital premieres of theatrical blockbusters. Our focus is on providing a diversified content material slate starting from whodunit homicide mysteries, crime dramas, psychological thrillers, sleuth adventures, comedy and romance,” Ghosh stated.
The unique content material line-up consists of murder-mystery Raktokarabi starring Raima Sen and Vikram Chatterjee, Shikarpur, Kantaye Kantaye and Chhotolok amongst others. The films line-up consists of the likes of Bhoy, Pleasure Kali Kolkatawali ; Mini,Boudi Canteen; Abar Kanchanjangha amongst others.
ZEE5 claims it has a every day lively consumer base of 11.4 million whereas the worldwide month-to-month lively consumer base is pegged at about 112.4 million.
Printed on December 11, 2022
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