[ad_1]
Heineken just lately kicked off its new “Refresh Your Music, Refresh Your Nights” marketing campaign in Asia with two live shows headlined by The Chainsmokers in Malaysia and Vietnam. Each live shows noticed the respective international locations native artists, specifically Yunohoo and NYK from Malaysia and Karik and Thu Minh from Vietnam, performing alongside The Chainsmokers which noticed over 85,000 music followers on the live shows.
The marketing campaign, which has been launched Asia-wide, was developed by Le Pub, BBH Singapore, Leo Burnett Vietnam, and Leo Burnett Malaysia, whereas Iris Singapore led the regional PR and influencer technique.
Previous to the live shows, Heinekin inspired followers to interrupt out of their music bubbles, looking for to reveal their minds to totally different genres by means of the sharing of music from varied cultures.
Within the lead-up to the live shows, followers had been inspired to vote for his or her favourite ‘refreshed’ renditions of The Chainsmokers’ hit songs, created by their native artists.
All pictures: Heineken through Iris Singapore
[ad_2]
Source link
