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Components 1 has inked a sponsorship renewal with the state-owned airline and the flag service of Bahrain, Gulf Air. Following this settlement, the corporate will proceed to function the title accomplice of the Bahrain Grand Prix, following a renewal of the strong relationship that started in 2004.
The Components 1 Gulf Air Bahrain Grand Prix will as soon as once more kick off the F1 season on March 3-5, 2023 on the Bahrain Worldwide Circuit, because it has for the previous two years.
The collaboration between Components 1 and Gulf Air is among the oldest of its form, and it’ll proceed to generate vital model consciousness and worth, in addition to distinctive alternatives for client engagement.
Brandon Snow, Managing Director, Industrial at Components 1, mentioned, “Whereas we now have solely simply wrapped up on a unbelievable F1 marketing campaign this 12 months, it’s thrilling to consider what’s to come back in 2023 and it’s nice that we now have Gulf Air on board to assist us kick-off the season in Bahrain in March. They’ve been a vital a part of the occasion that the staff in Bahrain placed on yearly because it started nearly twenty years in the past.”
Captain Waleed Al Alawi, Chief Govt Officer of Gulf Air, mentioned, “Because the nationwide service of the Kingdom of Bahrain, and the World’s Most Improved Airline 2022 awarded by Skytrax, we’re delighted to increase this profitable partnership with Bahrain Worldwide Circuit. We’ve been companions with the Circuit for the reason that very first F1 race in 2004. Since then, we now have supported the race in some ways, whether or not by including flights from locations on our community to herald spectators of the race, or by utilizing environmentally pleasant biofuel for the final two races to carry out our yearly flypast.
“We’ve at all times taken satisfaction in being the flying ambassador of the Kingdom, and in our function because the title sponsor for the Components 1 Gulf Air Bahrain Grand Prix races. We stay up for the optimistic outcomes of this collaboration with our companions in Bahrain Worldwide Circuit, and we want them the most effective in upcoming F1 occasions.”
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