Sony Music Entertainment Philippines gives back this holiday season to Charity Rise Against Hunger with ‘Season of Giving’ campaign – Manila Bulletin

Sony Music Leisure Philippines and singer-songwriter Hazel Religion have partnered with charity, Rise In opposition to Starvation, to assist weak communities domestically impacted by meals insecurity, whose conditions have been exacerbated by the COVID-19 pandemic.

This comes as a part of Sony Music Group’s international ‘Season of Giving’ marketing campaign, the place the corporate and its artists are giving again to each area people wherein Sony Music Group (SMG) operates. Internationally, SMG is supporting international organizations devoted to offering support for these dealing with meals insecurity, homelessness and refugee assist, in addition to music business reduction and academic applications for communities impacted by the COVID-19 pandemic.

This additionally follows the assist supplied by Sony Music Group’s World Social Justice Fund, to maneuver the needle in broadening alternatives for underserved communities worldwide. In October, the corporate partnered with SPARK! Philippines to champion younger girls’s rights by music and movie.

Starting within the month of November, the Season of Giving program noticed SMG committing sizeable quantities in every territory the place the Firm conducts enterprise: Africa, Asia, Australia/New Zealand, Canada, Continental Europe, Latin America, United Kingdom, and the USA.

Since its beginnings in 2014, Rise In opposition to Starvation Philippines has packaged over 543 million meals for weak people throughout 78 nations, together with over 7 million meals for folks within the Philippines. With the funding from Sony Music Group, the group will be capable to attain 1.5 million folks in communities most impacted by the COVID-19 pandemic, by the distribution of donated meals gadgets and reduction packs to hungry households.

Jose Mariano Fleras, Government Director, Rise In opposition to Starvation Philippines, mentioned, “COVID-19 has solely worsened the starvation state of affairs within the Philippines by costing folks their livelihoods and making it harder for assets to succeed in those that actually need them. We have now sadly seen a further 4 million households within the Philippines impacted due to the pandemic.”

“By this partnership with Sony Music Group, we’re in a stronger place to supply support to weak communities and double down on our outreach operations to handle meals and diet insecurity nationwide.”

As a part of efforts to succeed in these communities, singer-songwriter Hazel Religion additionally partnered with the group by a day of volunteering and performances for its beneficiaries. Hazel Religion is a part of Sony Music Philippines’ Christian label WATERWALK RECORDS, which brings recent Christian music infused with pop influences from faith-based artists to the brand new, streaming technology.

Hazel Religion mentioned, “Meals insecurity continues to plague many throughout the Philippines, and it’s inspiring to see what organizations like Rise In opposition to Starvation are doing to alleviate this downside. I’m grateful for the chance to carry out for the beneficiaries of this system right this moment, and proud to be a part of a label that continues to present again to these in want this vacation season.”’

Hazel Religion mentioned, “Meals insecurity continues to plague many throughout the Philippines, and it’s inspiring to see what organizations like Rise In opposition to Starvation are doing to alleviate this downside. I’m grateful for the chance to carry out for the beneficiaries of this system right this moment, and proud to be a part of a label that continues to present again to these in want this vacation season.”

In talking of the seasonal initiative, Towalame Austin, Government Vice President, Philanthropy and Social Impression, Sony Music Group, mentioned, “Globally, SMG is dedicated to supporting native communities all year long. For the vacation season, we needed to carry additional assist and reduction support to these in want and dedicate our efforts to greater than three million folks worldwide. We’re grateful to our artists and worldwide associate organizations who work on-the-ground to supply direct help to their neighbors.”   

We’re grateful to our artists and worldwide associate organizations who work on-the-ground to
present direct help to their neighbors.”   

Along with Hazel Religion, notable artists and songwriters who volunteered with associate organizations of their communities throughout a sequence of in-person occasions embody India Shawn (Epic Data), Tyler Shaw (SME Canada), NOBITA (SME Philippines), Kobie Dee (SMP Australia), Tom Wilson (SMP Canada).

This marketing campaign represents the Firm’s ongoing philanthropic dedication to forge partnerships and assist communities that want it most, inside and outdoors the music business.

For ‘Season of Giving’, each international group chosen to obtain funding was decided by a bunch of world stakeholders together with our inner process forces, authorized and public coverage groups. Be taught extra about SMG’s giving strategy right here.