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Iconic fried hen model Popeyes® to open in Central Asia, representing a gateway for the area and opening-up new growth alternatives
ZUG, Switzerland, Dec. 21, 2022 /PRNewswire/ – At present, the Popeyes® model and Centras Group introduced thrilling new plans to develop and open dozens of Popeyes® eating places throughout Kazakhstan within the coming years.
Based in New Orleans in 1972, Popeyes® has greater than 50 years of historical past and culinary custom. Popeyes® distinguishes itself with a novel New Orleans model menu that includes the long-lasting Rooster sandwich, spicy hen, hen tenders, fried shrimp, and different regional objects. Popeyes® makes use of proprietary seasonings and strategies developed by an in-house culinary crew of cooks that make its fried hen some extent of reference for Michelin cooks and celebrities.
All Popeyes® cooks carry an uncompromising ardour for meals and a dedication to honor Louisiana meals, flavors and traditions. Popeyes® believes that the most effective meals takes time, the long-lasting hen is freshly ready, marinated not less than 12 hours within the daring and flavorful Cajun seasonings of Louisiana, hand battered and breaded, and sluggish cooked utilizing proprietary expertise, making every chew crispy outdoors and juicy inside.
At present’s information signifies that friends in Kazakhstan can look ahead to having fun with Popeyes® world-famous merchandise, such because the model’s signature Rooster Sandwich, which was the topic of some of the profitable launches in fast service restaurant historical past when it was launched within the USA in August 2019.
The model’s ardour for its Louisiana heritage and flavourful genuine meals has allowed Popeyes® to change into one of many world’s largest hen fast service restaurant firms with over 3,900 eating places in over 30 nations around the globe.
“We’re excited to introduce our iconic Louisiana-style hen to friends in Kazakhstan with Eldar Abdrazakov, a extremely respected native investor” mentioned Thiago Santelmo, President RBI EMEA, mum or dad firm of Popeyes®. “That is the primary deal for Popeyes® in Central Asia, representing a gateway for the area and opening-up new growth alternatives for the model within the coming years.”
The Popeyes® launch in Kazakhstan is predicted to result in main funding in market-leading expertise. Centras Group’s Popeyes® enterprise in Kazakhstan plans to create 1000’s of recent jobs, spanning important operational roles in development, provide chain and distribution in addition to present a direct enhance to the Kazakhstan hospitality sector by hiring expertise to arrange and serve Popeyes® world-famous merchandise to friends.
Eldar Abdrazakov, proprietor of Centras Group, mentioned, “We’re extraordinarily proud to announce the signing of the settlement granting us the unique rights to function Popeyes® in Kazakhstan, a beloved model that has introduced moments of celebrations to friends globally. Rooster is likely one of the largest and quickest rising classes within the nation and is predicted to develop quickly in years to come back, and we’re assured that friends will love their fried hen from Popeyes.”
At present’s announcement displays the worldwide attraction of Popeyes® and contributes to the bold model growth plan within the area. Popeyes® has beforehand entered into agreements to enter France, Poland and Czech Republic in 2023.
About Popeyes
®
Based in New Orleans in 1972, Popeyes® has greater than 50 years of historical past and culinary custom. Popeyes® distinguishes itself with a novel New Orleans model menu that includes spicy hen, hen tenders, fried shrimp, and different regional objects. The chain’s ardour for its Louisiana heritage and flavorful genuine meals has allowed Popeyes® to change into one of many world’s largest hen fast service eating places with over 3,900 eating places within the U.S. and around the globe. To be taught extra concerning the model, please go to the Popeyes® model web site at www.popeyes.com or comply with us on Fb, Twitter and Instagram.
About Restaurant Manufacturers Worldwide Inc.
Restaurant Manufacturers Worldwide Inc. is likely one of the world’s largest fast service restaurant firms with over $35 billion in annual system-wide gross sales and over 29,000 eating places in additional than 100 nations. RBI owns 4 of the world’s most outstanding and iconic fast service restaurant manufacturers – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated manufacturers have been serving their respective friends, franchisees and communities for many years. By way of its Restaurant Manufacturers for Good framework, RBI is enhancing sustainable outcomes associated to its meals, the planet, and other people and communities. To be taught extra about RBI, please go to the corporate’s web site at http://www.rbi.com
About Centras Group
Centras is a Kazakhstan’s main personal company in monetary and client companies. A Kazkommertsbank Group’s spin-off in 2004, Centras now instructions main market positions in insurance coverage, monetary and client companies. Centras operates in Kazakhstan and Russia.
Centras pioneered the nation’s mutual fund in 2005 and worldwide personal fairness fund in 2007. Centras is considered one of 4 mandated public pensions supervisor. Its insurance coverage subsidiaries — Centras Insurance coverage, Kommesk-Omir — cowl life & non-life insurance coverage and serve over 1.5 million prospects a 12 months. SOS Medical offers medical help and medical companies.
Centras is the organizer of The Kazakhstan Development Discussion board, an expert occasion platform, and the writer of the Centras 500 company annual rating.
Ahead-Wanting Statements
This press launch incorporates sure forward-looking statements and knowledge, which replicate administration’s present beliefs and expectations concerning future occasions, initiatives and working efficiency and communicate solely as of the date hereof. These forward-looking statements aren’t ensures of future efficiency and contain numerous dangers and uncertainties. These forward-looking statements embody statements about our expectations concerning the flexibility of the Popeyes enterprise to open dozens of eating places within the coming years and develop in Kazakhstan, to create 1000’s of recent jobs and to efficiently enter or develop in different markets; our expectations concerning our potential to copy our profitable worldwide formulation for Kazakhstani friends; the flexibility of the Popeyes enterprise in Kazakhstan to create a whole bunch of profession alternatives; or the flexibility of the Popeyes enterprise to spice up the hospitality sector in Kazakhstan. Aside from as required beneath relevant legal guidelines, we don’t assume an obligation to replace these forward-looking statements, whether or not on account of new data, subsequent occasions or circumstances, change in expectations or in any other case.
SOURCE Restaurant Manufacturers Worldwide Inc.
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