Taobao testing metaverse livestreaming for Spring Festival · TechNode

Alibaba-owned e-commerce platform Taobao is present process ultimate testing on a metaverse dwell broadcast service, which is predicted to go dwell throughout a serious advertising occasion forward of the Spring Pageant (Lunar New Yr) vacation, native media outlet 36Kr reported on Monday. After utilizing the Taobao app to enter a digital metropolis square-like atmosphere created by Taobao as an avatar, customers are in a position to watch livestream content material on an enormous display screen and buy items, the report stated. Customers are then in a position to make purchases from the livestream, ensuing within the supply of bodily packages in the true world, in a similar way to the app’s well-liked livestreaming e-commerce providers. [36Kr, in Chinese]