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The advertisements like those about ‘three generations of us are the God of Medication’ or ‘panacea’ not exist on YouTube, based on Le Quang Tu Do, head of the Authority of Broadcasting and Digital Info (ABEI) beneath MIC.
MIC’s request is that cross-border platforms need to take measures to forestall exaggerated and false ads.
YouTube stated it took 2-3 months to analysis and alter the algorithm to detect and remove greater than 2,000 advertisements of this kind.
On-line advertisements have been creating quickly lately, turning into a selection of practically all home and overseas enterprises due to the excessive functionality of approaching shoppers, versatile prices, and excessive effectivity. Nonetheless, on-line advertisements additionally carry dangers and pose hazard to each enterprises and state administration businesses.
MIC has utilized measures to strengthen administration over on-line advertisements and implement Decree 70 dated 2021 that amends and dietary supplements articles of Decree 181 on cross-border ads.
Seminars have been held to disseminate authorized paperwork and deploy measures to handle on-line advertisements to manufacturers and enterprises offering advert providers in Vietnam and abroad.
MIC has organized sudden inspection excursions to cross-border advert service suppliers, and checks advertisements. It really works with enterprises exhibiting indicators of violations.
MIC and ABEI have many occasions requested overseas firms that present cross-border advert providers to take away advertisements that violate Vietnamese legal guidelines inside 24 hours.
Additionally they requested advert issuers and enterprises offering home advert providers to strictly management commercial actions on cross-border platforms, cease cooperating with repeated violators, and never cooperate with web site/advert platforms that break the legal guidelines.
To this point, MIC has named 171 web sites that violate the legal guidelines.
The brand new resolution MIC has been making use of is negotiating with Google to achieve an settlement on eradicating advertisements violating the legal guidelines.
On the identical time, MIC has additionally compiled an inventory of ‘clear content material’ (whitelist) and ‘soiled content material’ (blacklist).
Whitelist contains licensed e-newspapers, e-magazines, information web sites and social networks, and web sites, accounts and content material channels registering info. They’re companions that manufacturers and advert service suppliers are inspired to cooperate with.
Blacklist contains manufacturers and advert brokers that violate the legal guidelines.
Trong Dat
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