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The company’s new initiatives embrace a futuristic actual property improvement in Saudi Arabia, probably essentially the most coveted regional artistic pitch of the 12 months
BPG Management crew
On the again of an unprecedented quantity of recent enterprise wins, award-winning company BPG (Bates PanGulf, a part of WPP) is present process a strategic transformation geared toward strengthening its specialist consultancy companies and assembly consumer wants.
Underpinned by a digital-first, built-in by intent positioning, the transformation goals to create a simplified, silo-free organisation; able to seize alternatives throughout the Mena area. Income from these current wins alone will clock over $6 million.
Avi Bhojani, group CEO of BPG, mentioned: “Three pivotal moments have formed BPG over the past three many years. In 1995, BPG 1.0 was born after profitable an built-in mandate from the Dubai Authorities to construct and execute Dubai Procuring Competition. We developed into BPG 2.0 in 2003, after profitable mandates for public advocacy in Iraq. It’s now time for BPG 3.0 after a big, game-changing artistic win in Saudi Arabia, crowning a number of wins by 2022. We’re remodeling into an agile built-in company, in a position to scale up swiftly to fulfill consumer calls for and ship disruptive work in a fast-evolving business panorama. With our client-centric technique and execution, we stay up for constructing and strengthening many extra MENA manufacturers in 2023 and past.”
A bunch of multi-sectoral enterprise wins will complement a sturdy pipeline of current work in 2023.
Notably, this contains Jumeirah Group after BPG bagged the remit for design, content material, and inventive for the worldwide luxurious lodge firm. The company’s multi-year remit with one of many Sultanate of Oman’s bigger banks contains delivering model, promoting, content material, and CX throughout the nation, in addition to supporting regional growth.
BPG’s wins in fiercely aggressive pitches towards international community and unbiased businesses are a testomony to the facility of its compelling built-in with intent providing.
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Different vital current new enterprise wins embrace GROHE, Kwai, Titan Eyewear, and Zayed Sustainability Prize within the UAE and Assima Hospital, Dhaman Nationwide Well being Insurance coverage, Ooredoo Telecom and Weyay Financial institution in Kuwait. Mandates embody built-in advertising, communications, influencer advertising, artistic promoting, branding, media companies, digital and efficiency advertising, social media, and content material administration.
BPG will proceed its growth trajectory in 2023, with 15 key hires throughout PR, Media, UX, content material, and inventive within the UAE. The company’s strategic transformation is powered by a reimagined construction and enterprise processes to ship silo-free, location-agnostic and client-focused built-in options.
Options such because the BPG CX Multiplier harness the facility of knowledge, expertise, artistic, and technique to fulfil clients’ wants. Notably in 2023, BPG will supply productization to fulfill particular consumer wants, priming the company for higher scalability and success.
To make sure profitable execution, Souheil Arabi has been promoted as chief working officer at BPG Group. Souheil will oversee BPG’s Mena-wide growth, consulting and productisation initiatives, along with consolidating the Kuwait follow. A BPG veteran since 2001, Souheil has constructed BPG Kuwait into the nation’s main company, in demand for award-winning, digitally savvy built-in options, developed and delivered by a multicultural crew.
Arabi mentioned: “We’re excited to welcome 2023 with a well-articulated imaginative and prescient, clear execution plan and disruptive work with some unbelievable purchasers and types. BPG’s success has been constructed on our steady evolution and collaborative tradition. With this transformation, we go a step additional: leveraging expertise to create an agile, built-in and collaborative platform, constructed round exceeding consumer wants and creating buyer delight, maintaining our clients’ wants on the coronary heart of all that we do.”
Darius LaBelle has been promoted to president of BPG UAE and Viju Varghese has been promoted to president of BPG Kuwait. Ketaki Banga has been appointed chief communications officer, and Mark Soufiar has been appointed chief media officer. Aaron Arthur is now chief artistic companies officer, overseeing Kuwait’s artistic output in addition to constructing a cloud-based distant companies providing. Ramy ElSakka, chief artistic officer will oversee all branding, artistic and content material output out of Dubai.
LaBelle mentioned: “Our groups, construction, and companies are designed to construct on the BPG CX Multiplier, by which we use knowledge and human insights to ship focused private messages throughout digital and bodily channels. We are able to actually put clients on the coronary heart of each our technique and our product by leveraging built-in groups in content material, comms, media, knowledge, expertise, and model on each temporary. It’s an thrilling proposition, as evidenced by our 2022 successes and new enterprise wins.”
BPG is engaged on a unified buyer expertise by its full-service hubs in Dubai and Kuwait, supported by distant expertise from North America and Europe to Egypt, Lebanon, India, Indonesia and the Philippines. Its strategic transformation is impressed by tradition, powered by data-driven insights, human by design and built-in by intent. Born in Dubai greater than 4 many years in the past, BPG has all the time been a part of the expansion and evolution of the MENA area. Its silo-free tradition integrates all its disciplines, from promoting and public relations to media shopping for, digital advertising and extra, right into a unified providing constructed round clients’ wants.
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