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Avi Bhojani, group CEO, BPG mentioned three pivotal moments have formed BPG during the last three many years.
Viju Varghese, Souheil Arabi, Darius LaBelle and Avi Bhojani gesture throughout {a photograph} after the promotion of employees members to make sure profitable execution of transformation technique. — Provided photograph
On the again of an unprecedented quantity of latest enterprise wins, award-winning company BPG (Bates PanGulf, a part of WPP) is present process a strategic transformation geared toward strengthening its specialist consultancy providers and assembly consumer wants.
Underpinned by a digital first, built-in by intent positioning, the transformation goals to create a simplified, silo-free organisation; able to seize alternatives throughout the Mena area. Income from these latest wins alone will clock over $6 million.
Avi Bhojani, group CEO, BPG mentioned three pivotal moments have formed BPG during the last three many years.
In 1995, he mentioned BPG 1.0 was born after successful an built-in mandate from the Dubai Authorities to construct and execute Dubai Procuring Competition.
“We advanced into BPG 2.0 in 2003, after successful mandates for public advocacy in Iraq. It’s now time for BPG 3.0 after a major, game-changing artistic win in Saudi Arabia, crowning a bunch of wins by 2022,” Bhojani mentioned.
“We’re remodeling into an agile built-in company, in a position to scale up swiftly to fulfill consumer calls for and ship disruptive work in a fast-evolving business panorama. With our client-centric technique and execution, we look ahead to constructing and strengthening many extra Mena manufacturers in 2023 and past,” he mentioned.
A number of multi-sectoral enterprise wins will complement a sturdy pipeline of current work in 2023. Notably, this contains Jumeirah Group after BPG bagged the remit for design, content material, and inventive for the worldwide luxurious lodge firm, which operates a world-class 6,500+ key portfolio of 25 luxurious properties throughout the Center East, Europe, and Asia.
BPG’s multi-year remit with one of many Sultanate of Oman’s bigger banks contains delivering model, promoting, content material, and CX throughout the nation, in addition to supporting regional growth. BPG’s wins in fiercely aggressive pitches in opposition to international community and unbiased companies testifies to the facility of its compelling built-in by intent providing.
Different important latest new enterprise wins embrace GROHE, Kwai, Titan Eyewear, and Zayed Sustainability Prize within the UAE and Assima Hospital, Dhaman Nationwide Well being Insurance coverage, Ooredoo Telecom and Weyay Financial institution in Kuwait.
Mandates embody built-in advertising and marketing, communications, influencer advertising and marketing, artistic promoting, branding, media providers, digital and efficiency advertising and marketing, social media, and content material administration.
BPG will proceed its growth trajectory in 2023, with 15 key hires throughout PR, Media, UX, content material and inventive within the UAE. The company’s strategic transformation is powered by a reimagined construction and enterprise processes to ship silo-free, location-agnostic and client-focused built-in options. Options such because the BPG CX Multiplier harness the facility of information, expertise, artistic and technique to fulfil prospects’ wants. Notably in 2023, BPG will supply productisation to fulfill particular consumer wants, priming the company for higher scalability and success.
Workers promotion
To make sure profitable execution, Souheil Arabi has been promoted as chief working officer, BPG Group. Souheil will oversee BPG’s Mena-wide growth, consulting and productisation initiatives, along with consolidating the Kuwait apply. A BPG veteran since 2001, Souheil has constructed BPG Kuwait into the nation’s main company, in demand for award-winning, digitally savvy built-in options, developed and delivered by a multicultural group.
“We’re excited to welcome 2023 with a well-articulated imaginative and prescient, clear execution plan and disruptive work with some unbelievable purchasers and types. BPG’s success has been constructed on our steady evolution and collaborative tradition,” Souheil Arabi mentioned.
“With this transformation, we go a step additional: leveraging expertise to create an agile, built-in and collaborative platform, constructed round exceeding consumer wants and creating buyer delight, holding our prospects’ wants on the coronary heart of all that we do,” he mentioned.
Darius LaBelle has been promoted as president, BPG UAE, and Viju Varghese has been promoted as president, BPG Kuwait. Ketaki Banga has been appointed chief communications officer, and Mark Soufiar has been appointed chief media officer.
Aaron Arthur is now chief artistic providers officer, overseeing Kuwait’s artistic output in addition to constructing a cloud-based distant providers providing. Ramy ElSakka, chief artistic officer will oversee all branding, artistic and content material output out of Dubai.
“Our groups, construction, and providers are designed to construct on the BPG CX Multiplier, by which we use information and human insights to ship focused private messages throughout digital and bodily channels,” Darius LaBelle mentioned.
“We are able to actually put prospects on the coronary heart of each our technique and our product by leveraging built-in groups in content material, comms, media, information, expertise, and model on each temporary. It’s an thrilling proposition, as evidenced by our 2022 successes and new enterprise wins.”
BPG is engaged on a unified buyer expertise by its full-service hubs in Dubai and Kuwait, supported by distant expertise from North America and Europe to Egypt, Lebanon, India, Indonesia and the Philippines. Its strategic transformation is impressed by tradition, powered by data-driven insights, human by design and built-in by intent.
Born in Dubai greater than 4 many years in the past, BPG has all the time been a part of the expansion and evolution of the Mena area. Its silo-free tradition integrates all its disciplines, from promoting and public relations to media shopping for, digital advertising and marketing and extra, right into a unified providing constructed round prospects’ wants.
Key Takeaways
• BPG 3.0 is prepared to disrupt the regional enterprise panorama with its digital first, built-in by intent positioning and a simplified construction to spice up agility, resilience, and effectiveness
• BPG’s host of latest enterprise wins embrace a futuristic actual property improvement in Saudi Arabia, presumably essentially the most coveted regional artistic pitch of the 12 months
• One of many first companies within the Mena area, BPG continues its growth trajectory in 2023, with 15 key hires throughout PR, Media, UX, content material and inventive within the UAE
— enterprise@khaleejtimes.com
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