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TikTok’s Chinese language equal Douyin has set a goal of RMB 4 billion ($590 million) in income for its meals supply service in 2023, which represents simply 2.6% of the RMB 150 billion aim for its native life providers unit, native media outlet 36Kr reported on Thursday. The brief video platform is at present testing a “group-buying supply” function in Beijing, Shanghai, and Chengdu. The report notes that Douyin trialed the service in 9 cities final yr, however has now scaled again its exams to the three better-performing cities. Douyin is taking over meals supply trade giants Meituan and Alibaba-owned Ele.me by providing favorable fee measures to retailers, with the platform charging a 2.5% service price and returning as a lot as 50% of this price throughout its pilot interval, whereas present mainstream takeaway platforms cost fee of as much as 20%. [36Kr, in Chinese]
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