[ad_1]
Prasar Bharati’s annual e-auction for allotting vacant DD Free Dish MPEG-2 slots will kick off on March 13, in response to an official notification. The slots will likely be allotted for a one-year interval from April 2023 to March 2024.
In 2022, the large broadcasters determined to not take part within the public sale of vacant slots for Bucket A+, which is reserved for Hindi GECs.
Pay DTH platforms have been placing strain on the large broadcasters to not distribute their Hindi GECs on DD Free Dish because the availability of pay content material on the free DTH platform is encouraging clients to surrender their pay-TV connection in favour of DD Free Dish.
A senior TV distribution govt with a number one community stated the 4 Hindi GECs will almost certainly return to DD Free Dish. “Following the exit of the 4 Hindi GECs, the pay-TV base had seen some stabilisation. Nonetheless, the pay-TV base is sure to see a decline in the long term. Within the meantime, the large broadcasters are shedding roughly Rs 250 crore advert income per channel as a result of their non-availability of those channels on DD Free Dish,” the chief stated on situation of anonymity.
A senior TV advert gross sales govt stated the broadcasters haven’t seen any achieve in subscription income whereas they needed to forego advert income as a result of exit from DD Free Dish.
“In the end, the loss outweighs the achieve. Due to this fact, the large broadcasters are doubtless to return to DD Free Dish. Two of the 4 main channels had purchased slots on DD Free Dish final yr however they gave up beneath strain from different broadcasters. It is going to be attention-grabbing to see if the large broadcasters will be capable of deal with the strain from the likes of Tata Play this time,” the chief stated on situation of anonymity.Disney Star, Zee Leisure, Culver Max Leisure (Sony), and Viacom18 didn’t reply to ET’s queries until press time.
In keeping with business executives, the 4 broadcasters collected advert income value Rs 1,000-1,200 crore from the 4 channels.
Within the 58th e-auction final yr, Prasar Bharati had allotted 59 MPEG-2 slots of DD Free Dish. It had earned Rs 645 crore from the public sale of those slots, 12% decrease than in 2021 because the 4 Hindi GECs weren’t a part of the e-auction.
Prasar Bharati earned Rs 731.34 crore from the sale of 57 MPEG-2 slots of DD Free Dish in 2021.
For the upcoming e-auction, Bucket A+ comprising Hindi GECs has a reserve value of Rs 15 crore. Bucket A,, which is reserved for Hindi film and teleshopping channels, carries a reserve value of Rs 12 crore.
[ad_2]
Source link
