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Counterpoint Analysis has launched its listing of the ten highest-selling smartphones on the planet in 2022. The listing has made a number of eyebrows rise in shock. That’s as a result of whereas some telephones had been anticipated to be among the many annual bestsellers, there have been some surprises and lots of notable absentees. That is what the ten highest-selling smartphones on the planet in 2022 inform us:
Quantity Of Smartphone Fashions Dip, Prime Ten Share Stays Constant
The ten highest-selling telephones of the 12 months accounted for 19 per cent of the entire telephone gross sales of 2022, the identical as the highest ten did in 2021. Nevertheless, the 12 months typically noticed the variety of smartphone fashions available in the market register a steep fall.
In line with Counterpoint, there have been over 4,200 energetic smartphone fashions within the international market in 2021, however this quantity got here all the way down to round 3,600 in 2022, and is anticipated to say no even additional.
iPhone Dominates
Apple’s iPhone has been the bestselling smartphone on the planet for some time now. Nevertheless, it appeared to hit a special degree of domination in 2022.
Of the ten highest-selling gadgets of the 12 months, no fewer than eight had been iPhones, up from seven in 2021.
There have been iPhones on the high three positions and from the fifth to ninth place as nicely. All that stood between them and an ideal ten had been two Samsung gadgets. The iPhone was the highest-selling smartphone on the planet in each month of 2022.
Eight Premium Smartphones… And Two Finances Choices
The listing of ten bestselling smartphones reveals a really curious distinction. Eight of the ten gadgets are iPhones, as we identified earlier, that are premium gadgets by any definition.
Nevertheless, the opposite two gadgets on this listing of ten are literally comparatively decrease priced ones, and may even be referred to as funds gadgets — the Samsung Galaxy A 13 at quantity 4 and the Samsung Galaxy A03 at quantity 10.
The Samsung Galaxy A13 was launched at Rs 14,999, whereas the Galaxy A03 was launched at an excellent decrease Rs 10,499.
Curiously, the predecessor of the Galaxy A13, the Galaxy A12 was additionally a part of the highest ten-selling telephones listing of 2021. The A sequence has at all times completed nicely for Samsung.
The 12 months Of The iPhone 13
The iPhone 13, launched in 2021, turned out to be the highest-selling smartphone on the planet in 2022. As per the info launched by Counterpoint, the iPhone 13 was the highest-selling gadget on the planet each month from January to August 2022.
It gave up its high spot solely when the iPhone 14 sequence was launched in September. Curiously, the worldwide gross sales pattern of the iPhone 13 contrasts with the Indian one, the place the telephone’s recognition shot up within the latter a part of the 12 months, due to quite a lot of festive gives on it.
The iPhone 13 had an astounding 5 per cent share of the market in 2022 — a tremendous determine when you think about that the opposite 9 telephones within the listing couldn’t even handle 2 per cent every. In easy phrases, one in all each twenty smartphones purchased in 2022 was an iPhone 13.
Even the iPhone 12 which was the bestselling telephone of 2021, had a share of two.9 per cent in that 12 months. Actually, the iPhone 13 bought greater than the telephones at quantity two and three put collectively and accounted for 28 per cent of all iPhones bought within the 12 months.
Samsung Wins Again Finances Cellphone Floor
A notable absentee from the highest ten listing was Xiaomi. The Chinese language model had two gadgets within the high ten listing of 2021 however drew a clean in 2022.
Samsung’s getting two funds gadgets within the high ten appears to point that the Korean model has obtained itself again into the funds zone, the place it had been shedding floor to Xiaomi and different Chinese language manufacturers.
It is usually attention-grabbing to notice that not one of the funds Android gadgets is from Motorola. Realme or OnePlus (whose Nord CE vary ran up spectacular numbers in India) made it to the highest ten.
By the way, the Samsung Galaxy A03 is the one gadget within the high ten to be operating on a funds UniSoc processor.
The Massive, Cumbersome, Costly Bestsellers
Each the iPhone 13 Professional Max and its successor, the iPhone 14 Professional Max had been criticized for his or her bulk and weight, and likewise for his or her hefty worth tags. Each began at USD 1099 within the US, and the iPhone 13 Professional Max’s beginning worth in India stood at Rs 1,29,900, whereas the iPhone 14 Professional Max began at Rs 1,39,900.
You’ll suppose that hefty telephones with hefty worth tags wouldn’t typically ring a bell with customers, who would maybe choose gadgets that had been simpler on the pocket in each sense of the phrase. Effectively, that was so not the case in 2022.
The iPhone 13 Professional Max and the iPhone 14 Professional Max had been the second and third hottest smartphones of 2022, and the iPhone 14 Professional Max was really the highest-selling telephone on the planet from September to November 2022, shedding out to the iPhone 14 solely in December 2022.
It’s the first time a Professional Max variant has pushed extra gross sales than the Professional and base fashions of a sequence.
Exit, Chinese language Manufacturers?
2022 was the primary 12 months shortly during which no Chinese language model had a smartphone within the high ten bestselling smartphone listing. That is stunning when you think about that there are a variety of Chinese language manufacturers within the international high ten by way of market share.
Xiaomi, Oppo, Vivo, Huawei, Motorola, and Realme all have important international market shares, and OnePlus is gaining recognition as nicely (https://gs.statcounter.com/vendor-market-share/cellular).
Nevertheless, no telephone from these manufacturers made the listing of worldwide bestselling smartphones. That would appear to point that these manufacturers’ gross sales are unfold over a large portfolio of gadgets, somewhat than a couple of ones.
The Tremendous Curious Case Of One Massive And Three Small iPhones
It was not clean crusing for all iPhones, nevertheless. There have been some notable absentees. Not one of the smaller iPhones — the iPhone 12 mini or the iPhone 13 mini — or the lately launched large-sized iPhone 14 Plus, made the highest ten listing.
The absence of the mini fashions is a shock when you think about that these got here with the bottom worth tags of their sequence on the time of launch and customarily obtained extraordinarily beneficial critiques.
That stated, one comparatively small iPhone did make the listing — the iPhone SE (2022) version took ninth place, and after a really weak begin (which led to many writing it off as a failure), ended the 12 months as a daily member of the group of ten highest promoting telephones of the 12 months.
Clearly, there may be nonetheless room for a telephone with a single digital camera and HD LCD show within the premium section – the telephone is believed to have completed notably nicely in Japan.
The absence of the iPhone 14 Plus from the listing is an enormous shock, when you think about that “greater” iPhones just like the iPhone 13 Professional Max and the iPhone 14 Professional Max had been the second and third highest-selling telephones of the 12 months.
Actually, the iPhone 14 Plus is the one telephone of the iPhone 14 sequence to not make it to the highest ten — the iPhone 14 Professional Max is at quantity 3, the iPhone 14 at quantity 7 and the iPhone 14 Professional at quantity 8.
Excessive-Finish Androids Go Lacking
They may have been grabbing headlines and getting rave critiques however Android flagships appear to have completely misplaced out to the iPhone within the premium section.
We now have not seen a premium Android gadget within the high ten listing of telephones for a couple of years now and 2022 was no completely different — the one two Android gadgets within the listing each began at costs under Rs 15,000. The likes of the high-profile Galaxy S22 sequence, the much-hyped foldables, and even the comparatively extra reasonably priced flagships from OnePlus, Xiaomi, and Realme didn’t make the listing, and neither did premium choices from Oppo, Motorola and Vivo. Not one of the Pixels, previous and current, throughout completely different worth factors made the listing both.
Android must up its premium sport in 2023.
Launched In 2020, And Nonetheless There On Prime Ten
The “senior citizen” within the high ten best-selling smartphone listing in 2022 was the iPhone 12. Launched in 2020, the iPhone 12 was the highest-selling telephone of 2021, and ended 2022 because the sixth highest-selling smartphone of the 12 months, promoting extra items than the iPhone 14 and iPhone 14 Professional.
The important thing elements for the success of this veteran had been its still-sleek design, help for 5G and quite a lot of worth cuts and cut price gives.
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