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A 90-year-old grandmother who was watching TV, heard the details about the open days of the museum and mentioned, “If these individuals see a museum in a bunch like this, can they see the standard content material? That outdated lady criticized the coverage and administration of the Ministry of Tradition with such a single sentence. I don’t wish to make it a precedence to scan and criticize. Nevertheless, the “Museum Open Days” marketing campaign is taken into account to be an exaggeration, no completely different from different PR measures of the state and authorities authorities.
What occurred within the capital’s state-owned museums on March 1 to five? For instance, greater than 4,000 adults and 1,500 kids visited the Pure Historical past Museum. Particularly, within the final two days of this marketing campaign, it was very tough for the museum workers to hold out their work. Kindergartens and faculties introduced their kids and college students by bus. On this regard, the museum worker mentioned, “What was the necessity for kindergartens and faculties to move kids in an organized method as of late? In any case, in line with the legislation, kids aged 0 to 16 ought to watch it without spending a dime. So, after noticing the incident, I assumed that kindergarten and college academics wished to observe it without spending a dime. No different rationalization was discovered. Even the organizations that used to serve by reservation got here once more. An grownup can go to the Pure Historical past Museum for 9,000 MNT. There are 10,000 MNT household packages no matter viewing. College students enter for 2000 MNT. So, the academics tried to avoid wasting 9000 MNT within the identify of organizing their kids. Many of the guests on any given day have been a large number. Individuals got here holding their two or three-month-old infants. And infants cry. There have been too many guests to show with an outline. In reality, on regular days, the interpreter works. We have been combating to guard and protect our reveals.”
28,596 individuals visited the Nationwide Historical past Museum inside the framework of “Museum Open Days”. It’s 5 to 6 occasions busier than regular days. The museum has 9 halls, and this time the guests have been very centered on the “Ornament” and “Costume ornament” halls. When many individuals gathered directly, they waited for 5 to 10 minutes. Mother and father with younger kids have been forming an extended queue. The boys didn’t harm the exhibit, however they mentioned that it was contaminated by touching the glass shelter. It has a espresso nook on the primary ground, so individuals with infants and two to three-year-old kids stayed there and waited for one another. The general public relations officer of the museum was requested concerning the constructive and damaging facets of the guests coming collectively throughout the marketing campaign. She mentioned, “I perceive that the details about this marketing campaign introduced by the Ministry of Tradition is well-known. Among the many individuals who got here with their households, many individuals mentioned, ‘Oh, I didn’t know that kids ought to watch it without spending a dime’. So, I can conclude that most people doesn’t know that the Legislation on Museums, which has been in drive for 2 years, states that kids aged zero to 16 can go to state-owned museums without spending a dime. Our museum may be visited for 20,000 MNT for adults, 10,000 MNT for college students, and 15,000 MNT for households. The household package deal is discounted as much as 7,500 MNT. Individuals don’t find out about it. We often present data on our company web site. Nevertheless, it doesn’t appear to achieve many individuals. On the identical time, Mongolia, it has been observed that the tradition of visiting museums, particularly spending weekends in museums, will not be fashionable or regularized.
I requested how the scenario was on the Mongolian Army Museum. A complete of seven,038 adults and youngsters visited them in 5 days as a part of the “Museum Open Days”. The group, which has 20 to 30 guests on a traditional day, was nervous to deal with the overload. The Army Museum is wealthy in archaeological finds, and historic and cultural artifacts. Employees of that museum mentioned that a few of the fabric reveals have been torn because of the impression of the gang. The deal with of a motorbike that was a witness to a historic occasion within the division of reveals associated to navy weapons and gear was dislodged. The door was damaged and the bathroom was clogged. The general public relations officer of the museum mentioned, “Individuals got here to the museum to indicate their kids unusual and attention-grabbing issues. Nearly everybody didn’t know that kids aged zero to 16 go to the museum without spending a dime. When explaining this, ‘Oh, is that so? Then it may be proven at any time.’ On the identical time, it appears that there’s a prevailing mentality among the many individuals who have a ‘love without spending a dime stuff’ angle in the direction of free issues. Our charges are low cost. It prices 5,000 MNT for adults and a couple of,000 MNT for college students. Plainly {couples} with two or extra kids introduced all their kids to save cash as a result of individuals didn’t know that kids have been free. However thank them for coming. The aim of our museum is to introduce the general public to the historical past of the navy and the military of Mongolia and to assist kids and youth develop and develop with patriotic maturity. So, after they arrive, they get to see sights that that they had not imagined earlier than, get data, and in the event that they get all for even one in all them, it’s a success for each us and people individuals.”
The Chinggis Khaan Museum was reported earlier. As a part of the “Museum Open Days”, on the primary day, aged individuals, disabled individuals, and youngsters aged 17 and 18 have been served freed from cost. Others watched it for 30,000 MNT as standard. In fact, this process doesn’t apply to kids aged zero to 16. However the subsequent day, when everybody began serving freed from cost, there was an extended queue outdoors the museum. As different museums have been overcrowded, the queues for this one have been lengthy.
The five-day “Museum Open Days” organized by the Ministry of Tradition had such footage. The ministry wrote on its official web page that 174,512 guests throughout the nation participated in this system in 35 state and native museums. The quantity is excessive. However what concerning the high quality? Has anybody who has visited a museum been capable of get data completely? Did they improve their data of historical past and tradition by way of the reveals?
Minister of Tradition Ch.Nomin mentioned, “Museum Open Days geared toward strengthening unified nationwide values and spreading the heritage of the nation have been held all through Mongolia. A complete of 174,512 residents visited museums and took part in exhibitions, occasions, and academic applications on nationwide historical past, tradition, heritage, traditions, and customs. I want to thank all museum house owners for spreading the tradition of visiting museums and passing on the heritage of tradition.”
An individual who learn what the minister wrote mentioned, “It was a great marketing campaign. The ministry has labored effectively.” However in actuality, museums have been overburdened and the workers was struggling to maintain the reveals intact.
The Minister of Tradition helps the coverage of popularizing the tradition of visiting museums. Nevertheless, no less than inside the framework of the legislation, it has been a number of years since they failed to tell the general public that kids aged zero to 16 can go to any state-owned museum without spending a dime. If this data had reached the individuals correctly, they’d not have struggled to make it in 5 days. The tradition of visiting a museum will not be the identify of free entry and exit, it isn’t a wrestle for it, and it isn’t even anarchy.
Within the identify of transitioning to a market-oriented society, the “love without spending a dime stuff” mentality, which was created throughout the years of just about ravenous, is revealed by way of “Museum Open Days”. Is there a lack of revenue behind this PR marketing campaign, which is calculated to draw the viewers in such a flock? For instance, 20 to 30 individuals go to the Mongolian Army Museum day-after-day. Will the variety of guests to the museum lower considerably if those that plan to go to the museum sometime go to it without spending a dime throughout this marketing campaign? There are questions like this. The Ministry of Tradition organizes the “Museum Open Days” marketing campaign, which is “good” for museums and guests, or “dangerous”.
The tradition and maturity of visiting a museum is a platform for the training and improvement of people and households. If the residents have an interest, in the event that they assume it’s obligatory, they may see it with out strain. At the moment, it’s the accountability of the federal government and the ministry to keep up museums and reveals. Aside from that, the federal government shouldn’t “press the museum” and decrease its worth. Solely the ministry and every museum want to offer details about the reveals and shows of their collections to the viewers in a rational, attention-grabbing means and with a sure frequency. So individuals will proceed to go to the museum after calculating the money and time.
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