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Meta Platforms Inc on Friday launched its subscription service within the US, which might permit Fb and Instagram customers pay for verification in the identical vein as Elon Musk-owned Twitter.
The Meta Verified service will give customers a blue badge after they confirm their accounts utilizing a authorities ID and can value $11.99 per thirty days on the internet or $14.99 a month on Apple’s iOS system and Google-owned Android, Meta mentioned in a press release.
The service, which Meta mentioned it was testing in February, follows within the footsteps of Snap Inc-ownedSnapchat in addition to messaging app Telegram and marks the most recent effort by a social media firm to diversify its income away from promoting.
After a $44 billion buyout by Musk final 12 months, Twitter had rolled out its Blue subscription service which lets folks pay for the blue examine mark beforehand restricted to verified accounts of politicians, journalists and different public figures.
The preliminary launch of Twitter Blue in November had led to a surge in customers impersonating celebrities and types on the platform, which prompted the corporate to halt the service and reintroduce it with totally different coloured checks for people, corporations and governments.
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