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The Good Glamm Group on Tuesday stated it has accomplished the acquisition of video commerce firm Bulbul. The content-to-commerce firm additionally introduced the launch of the Good Creator Co (GCC) App. The app is positioned as a one-stop vacation spot for creators to be taught, earn and collaborate.
The video commerce compan Bulbul is based by Sachin Bhatia, who will now take over because the CEO, Good Creator Co.
The corporate stated the Good Creator Co app is engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the information analytics of Vidooly to create a unified platform that meets the wants of recent age content material creators. It added that it’ll additionally function a knowledge first platform for manufacturers to run influencer campaigns in a programmatic method bringing transparency to efficiency and spends.
Learn additionally: Good Glamm Group revamps biz; launches worldwide division
Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group stated, “ Good Creator Co is integral to our imaginative and prescient of being a real content material to commerce firm and I’m very completely happy that Sachin has taken over as CEO to assist combine all our creator property and scale the enterprise. Sachin & his crew is not going to solely work intently with all our manufacturers for his or her influencer advertising & commerce wants but in addition provide the identical options & learnings to different manufacturers and firms.”
The acquisition additional deepens GCC’s understanding of the creator ecosystem, with a robust maintain of creator commerce and the tech & product capabilities that Bulbul has constructed over time. The core performance of Bulbul has been added to the Good Creator Co. expertise and product stack, the assertion added.
Learn extra: The Good Glamm Group launches Good Group in alliance with WhatsApp
Sachin Bhatia, CEO, The Good Creator Co. added, “ With a imaginative and prescient to create a full-stack, international creator ecosystem offering cutting-edge expertise and options to influencers and manufacturers, we’re excited to launch the Good Creator Co. App. Along with Bulbul’s acquisition, the platform will additional bolster GCC’s creator technique and can present deep entry to the Tier-2 and Tier-3 demographics, true to The Good Creator’s Co place as the biggest creator ecosystem in India and and supply manufacturers a programmatic option to run influencer advertising campaigns akin to google advert phrases.”
Additionally learn: Good Glamm Group acquires 51 per cent stake in Twinkle Khanna’s Tweak India
GCC has a database of 1.5 million creators with 100K lively month-to-month customers. GCC goals to allow 50 million creators to create and monetise their content material and has facilitated 135K model collaborations for creators since April 2022. Over 2,000 manufacturers use the GCC app, leveraging the creator and influencer community for hundreds of influencer advertising campaigns.
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