iMedia acquires 80pc stake in Headline Media, set to reach larger English-speaking audience

KUALA LUMPUR, March 23 — Malaysia’s main built-in digital media options supplier iMedia has signed a time period sheet to accumulate as much as 80 per cent stake in Headline Media Sdn Bhd (Headline Media).

In a press release right now, it mentioned that the acquisition is ready to additional enhance iMedia’s digital media ecosystem and to increase its attain inside Malaysia, particularly among the many English-speaking group.

“We’re thrilled to welcome Headline Media to the iMedia household. We have now been trying to develop the English-speaking viewers inside our digital portfolio and Headline Media is an ideal match,” Chief Govt Officer (CEO) of iMedia Voon Tze Khay mentioned.

It additionally mentioned that the acquisition is predicted to contribute meaningfully to iMedia’s projected revenue earlier than tax of RM11 million in 2023.

iMedia has additionally signed an Unique Gross sales Illustration Settlement that can see iMedia chargeable for the acceleration of income for the 4 manufacturers below Headline Media.

As a part of the acquisition, all social media belongings below Headline Media will likely be absolutely built-in into iMedia’s ecosystem.

“The acquisition is well-aligned with iMedia’s progress technique which focuses on M&A and operational enhancements to strengthen its digital media portfolio. With the addition of Headline Media’s attain, iMedia’s mixed community of owned and managed manufacturers will attain over 13.2 million Malaysians each month,” it mentioned.

Headline Media, co-founded by Rydah Tan, Chan Jin Wen, Dylan Tan, Esther Lee and Sarah Yeoh in 2020, at the moment owns and operates 4 main digital media manufacturers, with WeirdKaya (weirdkaya.com) as its flagship model. WeirdKaya is one in every of Malaysia’s fastest-growing English social information websites, with a mixed month-to-month attain of greater than 6 million throughout all social media platforms.

Headline Media’s different manufacturers embrace LokLokWords (loklokwords.com), Malaysia’s largest content material platform concentrating on Chinese language unbiased faculty college students, EzLokal Meals, a Malay way of life and meals assessment platform, and OnlyFood KL, Malaysia’s first data-driven and trustworthy meals assessment platform.

iMedia – Malaysia’s fast-growing built-in digital media options group with a mixed following of over 13.2 million guests throughout its web sites, social platforms and influencer community — has an intensive portfolio of widespread on-line manufacturers and premium video streaming partnerships which embrace OhMedia, Ittify, Goody25, Goody!, BeautifulNara, Kimchi Day by day, Moretify, WeirdKaya, LokLokWords, EzLokal Meals, OnlyFood KL, Iluminasi, iQiyi, Newswav, Malaysia Gazette and Oriental Day by day On-line.