Japanese burger chain releases epic tofu burgers, designed by customers

For a lot of burger lovers in Japan, Freshness Burger is the place it’s at. As one of many first chains to supply soy patties in Japan, followers will let you know this homegrown chain has been forward of the competitors for a very long time, and now they’re blowing the competitors proper out of the water with a brand new burger to have a good time their thirtieth birthday.

▼ Who wants a birthday cake once you’ve acquired the Atsuage Tofu Japanese Burger?

The brand new burger comes with a selection of two sauces — spicy mentaiko (pollack roe) mayo (pictured left, above) or kurozu-an (black vinegar), which has a candy and bitter flavour (pictured proper, above).

In line with the chain, that is an unprecedented new product, each by way of components and the way in which wherein it was devised, because the burger was born from the opinions of followers — 113,453 of them, to be actual — who selected their ideally suited components by way of a ballot on Twitter that started in December final yr.

Followers selected their favorite components (listed within the picture under), protecting buns, greens, the important ingredient, sauce, and the patty.

A few of the selections included sesame buns, pumpkin buns or low-carb buns, greens like wasabi, okra or Japanese daikon (white radish), and tofu, common, or traditional patties, miso sauce, soy sauce or plum sauce, and burdock root, tuna or Japanese rolled omelette for the principle ingredient.

Nevertheless, after consulting the outcomes of the ballot, it appeared that the general public have been eager to get a style of two forms of burgers — one with atsuage (thick fried) tofu as the principle ingredient, and the opposite with lotus root as the principle ingredient.

There might solely be one profitable burger for this event, nonetheless, so the chain organized for eight fortunate followers to come back in, attempt them each and make the ultimate name on the winner.

▼ The Lotus Root Burger that nearly made it to the menu.

Following the style take a look at, it was determined that the thirtieth anniversary burger would include atsuage tofu as the principle ingredient, with tasters making feedback like:

“It looks like a wholesome selection.”

“You’ll be able to eat it with out feeling responsible.”

“The deep-fried tofu has an ideal mouthfeel.”

“The affect is wonderful!”

▼ Judging by the appears of issues, we now have to agree with that final remark.

The thick-fried tofu actually is the star of the present right here, and it’s joined by soy sauce and shiso (perilla leaves) to present it much more of a Japanese flavour.

It’s like consuming a Japanese meal in burger type, and we will’t wait to attempt it when it’s launched for a restricted time from April 26 to Might 30, priced at 650 yen every.

Supply, photos: PR Occasions

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