Weibo to test AI content creation tool with select users · TechNode

Main Chinese language microblogging platform Weibo is about to launch a man-made intelligence-powered creation assistant within the second quarter, executives introduced on the agency’s annual creator pageant in Changsha on April 15.

One in all China’s largest social platforms, Weibo plans to unveil a bunch of incentives geared toward serving to creators monetize their content material through the two-day pageant held within the central Chinese language metropolis.

Why it issues: Weibo has been underneath important stress from life-style platform Xiaohongshu in addition to quick video apps, with the platform recording falling complete income and promoting revenue for a number of consecutive quarters. Its upcoming AI assistant and a collection of monetization incentives for creators purpose to enhance effectivity in content material creation whereas rising creators’ earnings, a transfer the corporate hopes will assist it keep aggressive.

• “We wish extra development to safe income for content material creators on our platform,” stated Cao Zenghui, senior vice chairman of Weibo, on the creators pageant.
• Creators from Weibo noticed their advert endorsements fall 6% year-on-year to RMB 1.5 billion ($220 million) in 2022, which Weibo claimed was all the way down to the affect of Covid-19 and falling buyer demand.

Particulars: Weibo plans to ask 100 creators with greater than 5,000 unique weblog posts to be the primary to make use of the AI assistant when it launches within the second quarter.

• Cao known as AI-generated content material a brand new pattern and alternative in content material creation, saying “AI is not going to substitute human creators however turn into their assistant,” in keeping with native media outlet IThome.
• The variety of Weibo creators with over 10,000 followers hit 1.4 million within the quarter ending in December, of which 11% had greater than 100,000 followers and 24,000 had greater than 1 million followers.
• The AI device will study creators’ writing types and help them in choosing titles and suggesting particular results, in keeping with IThome. It is going to additionally assist them with subject choice when creating articles and movies, and with establishing a livestream.
• Weibo creators at present get a 20% share for posting unique graphics and 15% for creating unique movies as promoting endorsements, Nationwide Enterprise Each day reported on April 17. Weibo famous on the pageant that it’ll implement a 5% cashback incentive coverage by the top of this 12 months with the purpose of boosting creators’ incomes.

Context: Weibo had 586 million month-to-month lively customers by the top of 2022, which the most recent earnings studies present was twice the variety of Xiaohongshu. Nevertheless, Xiaohongshu customers have been recorded as spending practically 20 minutes longer day-after-day on the app than customers on the Weibo app. As of final July, the common day by day use time of Weibo was 36.43 minutes, in keeping with statistics from analytics firm Qianguan and cited by native media outlet 21Jingji.

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