NCPCR asks health drink brand to remove ‘misleading’ ads- The New Indian Express

By PTI

NEW DELHI: Apex youngster rights physique NCPCR on Wednesday requested Mondelez India-owned model Bournvita to withdraw all “deceptive” commercials, packaging and labels after a video claimed that the well being drink has excessive sugar content material.

In a discover to the confectionery main, the Nationwide Fee for Safety of Baby Rights (NCPCR) additionally requested it to ship inside seven days an in depth clarification or report back to apprise the panel on the matter.

The discover got here after a social media influencer sparked a row by posting a video alleging that Bournvita has excessive sugar content material.

Although the influencer, Revant Himatsingka, deleted the video from all platforms after being served a authorized discover by Mondelez India, it had already raked up round 12 million views and was extensively circulated.

The NCPCR mentioned it has obtained a grievance alleging that Bournvita promotes itself as a well being drink enhancing kids’s progress and improvement but it surely accommodates excessive proportion of sugar and different substances that may impression a toddler’s well being.

Within the discover to Deepak Iyer, president-India, Mondelez Worldwide, the kid rights physique mentioned,” The fee on this regard observes that the product manufactured by your organization is deceptive the purchasers by it product packaging and commercials.

The fee observes that your product’s labelling, packaging, show and commercial claims are deceptive for most people.”

The product’s labelling and packaging additionally fails to acknowledge the proper data relating to the contents used within the Bournvita well being drink, the NCPCR mentioned.

It requested Mondelez Worldwide to evaluate and withdraw all “deceptive commercials, packaging and labels, and additional ship an in depth clarification/report back to apprise the fee within the mentioned matter inside seven days.”

Responding to the viral movies, Bournvita had earlier mentioned that over the past seven many years, it has “earned the belief of customers in India by being a scientifically formulated product that adheres to high quality requirements and complies with the legal guidelines of the land.”

“We might once more like to bolster that the formulation has been scientifically crafted by a group of nutritionists and meals scientists to supply the perfect of style and well being.

All our claims are verified and clear and all components have regulatory approvals.

All the mandatory dietary data is talked about on the pack for customers to make knowledgeable decisions,” a Bournvita spokesperson had mentioned.

<br /> NEW DELHI: Apex youngster rights physique NCPCR on Wednesday requested Mondelez India-owned model Bournvita to withdraw all “deceptive” commercials, packaging and labels after a video claimed that the well being drink has excessive sugar content material.</p> <p>In a discover to the confectionery main, the Nationwide Fee for Safety of Baby Rights (NCPCR) additionally requested it to ship inside seven days an in depth clarification or report back to apprise the panel on the matter.</p> <p>The discover got here after a social media influencer sparked a row by posting a video alleging that Bournvita has excessive sugar content material.googletag.cmd.push(operate() {googletag.show(‘div-gpt-ad-8052921-2’); });</p> <p>Although the influencer, Revant Himatsingka, deleted the video from all platforms after being served a authorized discover by Mondelez India, it had already raked up round 12 million views and was extensively circulated.</p> <p>The NCPCR mentioned it has obtained a grievance alleging that Bournvita promotes itself as a well being drink enhancing kids’s progress and improvement but it surely accommodates excessive proportion of sugar and different substances that may impression a toddler’s well being.</p> <p>Within the discover to Deepak Iyer, president-India, Mondelez Worldwide, the kid rights physique mentioned,” The fee on this regard observes that the product manufactured by your organization is deceptive the purchasers by it product packaging and commercials.</p> <p>The fee observes that your product’s labelling, packaging, show and commercial claims are deceptive for most people.”</p> <p>The product’s labelling and packaging additionally fails to acknowledge the proper data relating to the contents used within the Bournvita well being drink, the NCPCR mentioned.</p> <p>It requested Mondelez Worldwide to evaluate and withdraw all “deceptive commercials, packaging and labels, and additional ship an in depth clarification/report back to apprise the fee within the mentioned matter inside seven days.”</p> <p>Responding to the viral movies, Bournvita had earlier mentioned that over the past seven many years, it has “earned the belief of customers in India by being a scientifically formulated product that adheres to high quality requirements and complies with the legal guidelines of the land.”</p> <p>“We might once more like to bolster that the formulation has been scientifically crafted by a group of nutritionists and meals scientists to supply the perfect of style and well being.</p> <p>All our claims are verified and clear and all components have regulatory approvals.</p> <p>All the mandatory dietary data is talked about on the pack for customers to make knowledgeable decisions,” a Bournvita spokesperson had mentioned.<br />