‘Mann ki Baat’ increased radio listening, renewed people’s interest in medium: Prasar Bharati CEO Gaurav Dwivedi

Prime Minister Narendra Modi’s ‘Mann ki Baat’ broadcast has elevated the variety of folks listening to radio and renewed their curiosity within the medium, Prasar Bharati CEO Gaurav Dwivedi mentioned on Friday. The ‘Mann Ki Baat’ programme began on October 3, 2014 and is broadcast on final Sunday of each month at 11 am on your complete All India Radio (AIR) and Doordarshan (DD) community. The one centesimal episode of the 30-minute programme is slated to be aired on April 30.

Dwivedi mentioned at an occasion that the radio programme helped mobilise neighborhood bond.

‘Mann ki Baat’ has elevated radio listening amongst folks and renewed their curiosity within the medium, he mentioned.
A report curated by Institute for Competitiveness was additionally launched on the event which claimed the programme helped impress folks’s resolve and motion to result in societal change and transformation.

Dwivedi mentioned that in accordance with one other examine, the radio programme has reached extra 100 crore listeners no less than as soon as.

‘Mann Ki Baat’ has been translated into 22 Indian languages, 29 dialects, and 11 overseas languages by All India Radio.

Along with English, the programme is broadcast in 11 overseas languages — French, Chinese language, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari, and Swahili.

The programme is at the moment being aired by greater than 500 broadcast centres of All India Radio, he mentioned.