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In her new function, Anuja will lead the corporate’s general advertising and marketing technique and will likely be liable for driving enterprise progress, main strategic initiatives, and strengthening client engagement.
Together with her in depth expertise in pricing, income, and content material technique, Anuja will likely be an essential and key addition to the Shemaroo senior management crew. She will likely be reporting to Arghya Chakravarty – COO, Shemaroo, and will likely be part of the Govt Committee.
As Govt Director at Disney Star India, she led the content material studio technique throughout TV and digital, maximizing subscriber progress on Disney+Hotstar and rising Star’s community market share on TV.
Anuja brings over 15 years of wealthy expertise in Media & Leisure and Technique, having held senior management roles in reputed organizations akin to Disney Star, World Gold Council, McKinsey & Firm, Morgan Stanley, and PwC.
Shemaroo CEO Hiren Gada commented, “We’re happy to welcome Anuja to Shemaroo as our new CMO. Her experience in analyzing market developments and figuring out progress alternatives will likely be instrumental to our growth plans as we proceed to navigate the ever-changing media panorama. Anuja will play a essential function in furthering our B2C journey and can add to the skilled skilled experience of our management crew.”
Arghya Chakravarty added, “Anuja’s spectacular observe document, various expertise, and strategic method to enterprise and content material improvement makes her an ideal match to steer our advertising and marketing efforts. Together with her management, we look ahead to additional strengthening our place within the business and delivering partaking and significant content material experiences to audiences throughout India and past. I want her all the perfect for her new function because the CMO at Shemaroo.”
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