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The MullenLowe Group launches LoweMedia
- Appoints Sabry Haniz as Vice President & Director
June 1st, 2023 – Sri Lanka’s largest advertising communications group, The MullenLowe Group (MLG) launches LoweMedia on the first of June. LoweMedia turns into the seventh independently managed strategic vertical following the formation of the group’s six different strategic verticals. At present, MLG consists of MullenLowe (Mainstream promoting), LoweDigital (Social, Content material and Paid Media) LoweActive (Model Activation), LoweTech (Martech Companies & Digital Commerce), LoweLintas (Mainstream promoting for Battle Manufacturers), and LowePublic (Public Relations). The group is about to launch its eighth strategic vertical LoweGo on the finish of the yr.
With the launch of LoweMedia, MLG completes the total circle of choices for advertising providers for manufacturers aspiring for relevancy in difficult market situations however above all consistency by means of the a number of channels of communications. All MLG’s verticals are independently managed, with the pliability to operate as a hyper-bundled providing to activate any single or a number of platforms to channel engagement with a single focus of making among the loveliest artistic propositions which are in keeping with its model objective.
Sabry Haniz joins The MullenLowe Group as Vice President & Director of LoweMedia. Sabry is among the nation’s most completed strategic media specialists who possess a wealth of expertise with a powerful entrepreneurial mindset. He rose from the ranks at JWT’s media division to guide it after which turned its architect to kind WPP’s Mindshare, Wavemaker and subsequently launching GroupM Sri Lanka, which undoubtedly turned the nation’s largest media powerhouse.
Thayalan Bartlett, Chief Government Officer of The MullenLowe Group in Sri Lanka mentioned, “The launch of LoweMedia was set again by three years as a result of pandemic and the financial disaster. Though we’re nonetheless not out of the woods economically, we’ve at all times been bullish concerning the future through which know-how will play a giant half. I’m lastly happy to get this off the bottom with Sabry on the helm. I’ve labored with Sabry earlier than, and we’re lucky to be working collectively once more to rework the trade’s lagging media providing which has been slowed down by charges making it a commodity that has taken priority over creativity and innovation with know-how being mere sideshow. While charges are a essential facet, media effectivity can’t be solely measured by it.”
LoweMedia is about to alter this paradigm in order that manufacturers get greater than the ROI (Return of Funding) they count on however extra importantly, get an ROI which we name “Relevancy of Funding” that it’s actually able to. The MullenLowe Group’s success has largely been to creating basic adjustments in its enterprise strategy and can do the identical with LoweMedia. This new media vertical is constructing a media mannequin ground-up the place know-how and the human spirit will collaborate to make LoweMedia a formidable place for manufacturers, which have a “future mindset”.
The MullenLowe Group (MLG) is certainly one of Sri Lanka’s largest advertising communications teams. The corporate, which till lately was owned by the US-based Interpublic Group (IPG) and transitioned to native possession, is a full member affiliate of MullenLowe Worldwide and a part of a community of 95 world workplaces throughout 65 markets. MullenLowe Worldwide employs, 6400+ individuals around the globe with the Sri Lanka workplace alone staffing near 90 staff and is about to broaden additional. The Sri Lanka Workplace is properly represented throughout classes masking FMCG, Banking & Finance, Insurance coverage, Leisure, Cell & Broadband, Fintech, Enterprise Options, Milk primarily based meals, Magnificence & Private and Residence Care, Carbonated, Vitality and Recent Drinks, Packaged Meals & Biscuits and Sanitary Pads to call a couple of. This intensive portfolio comes collectively to dominate 80% of the highest 10 and 50% of the highest 20 marketed classes within the nation. By the sheer illustration of numerous industries, the Group attracts on an unlimited quantity of class information making it essentially the most influential model communications group within the nation.
Sabry Haniz, Vice President & Director, LoweMedia
Thayalan Bartlett, Chief Government Officer, The MullenLowe Group in Sri Lanka
The strategic verticals of the MullenLowe Group in Sri Lanka
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