SHANGHAI TANG SS24 “Source of Strength” Milan Menswear Fashion Week Museum Presentation on 19th June, 2023

MILAN, ITALY – Media OutReach – 21 June 2023 – The Shanghai Tang Spring/Summer season 2024 males’s assortment attracts inspiration from Chinese language poet Li Bai’s poem The Daunting Route into the Area of Shu. Following the launch of its 2023 Fall/Winter menswear assortment throughout Milan Trend Week this January, this summer time SHANGHAI TANG as soon as once more graces Milan Trend Week with a singular museum present entitled “Supply of Energy”, presenting the 2024 Spring/Summer season menswear assortment. Drawing from Chinese language philosophical custom, Shanghai Tang takes inspiration from the symbiotic relationship between people and nature, a primal confrontation that generates vitality and invitations introspection. The gathering reestablishes a manner of communication between custom and innovation by a method imbued with Chinese language magnificence.

Held at Museo delle Tradition, Milano (MUDEC Museum), a cultural and inventive heart, the place historical past, tradition, and artwork of various intervals intertwine and collide. MUDEC creates a singular and interesting area for the presentation. Accompanied by reside music, the viewers can expertise the aesthetic pleasures introduced by the harmonious interweaving of artwork and trend. Michelin canapes on the Museum’s restaurant Bartolini, accompanied by means of SHANGHAI TANG’s newest residence assortment “Crane Backyard”, add a contact of Chinese language aesthetics to the eating atmosphere that’s each trendy and conventional.

2024 Spring Summer season Assortment Supply of Energy

Adhering to the model idea of “Make Life a Get together”, the SHANGHAI TANG 2024 Spring/Summer season Menswear Launch Occasion “Supply of Energy” enriches the vocabulary of recent trend by developing a dialogue between nature and artwork and creates a festive banquet for the assembly of Jap and Western cultures surrounded by artwork, showcasing a singular Oriental model to the worldwide group. The gathering takes a journey by historic scrolls, delving deeply into the exploration and modern experimentation of knowledge with tribute to nature and Chinese language tradition.

SHANGHAI TANG captures the essence of nature in its design fabrication with an emotional resonance with Li Bai’s poem. As a pioneer of passing on conventional Chinese language handicrafts, SHANGHAI TANG has modernized and reinterpreted the lengthy historical past of the tea silk. The material manipulation method is a part of Chinese language nationwide cultural heritage which embodies ingenuity and artistry. “Primitive” is an idea that permeates the gathering, from the selection of conventional silks handled with pure dyes to pure materials similar to linen, cotton, and silk, which have undergone stone washes, giving them a uncooked texture. Tea silks are combined with a contact of the model’s iconic fluorescent coloration. As well as, strategies similar to Tucker pleats and sand wash are used to create pure textures.

thirtieth anniversary of the institution of SHANGHAI TANG

2024 is the Chinese language 12 months of the Dragon, and it occurs to be the thirtieth anniversary of the institution of SHANGHAI TANG. A brand-new assortment for the 12 months of the Dragon is offered to welcome the numerous yr. After practically 30 years of historical past, SHANGHAI TANG continues to spare no effort in exploring the essence of Oriental aesthetics and the fashionable expression of the Chinese language conventional tradition, showcasing Chinese language cultural confidence and trendy Oriental aesthetics on the worldwide stage.

Hashtag: #ShanghaiTang #MilanFashionWeek #MudecMilano #SourceofStrength #SS24

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About SHANGHAI TANG

SHANGHAI TANG was established by Sir David Tang KBE, in Hong Kong in 1994. The model title adopts the transliteration of ‘Shanghai Bund’ in Chinese language and humorously combines the English pronunciation of the founder’s surname ‘Tang’. Impressed by the romance and opulence of 1930’s Shanghai Bund, Sir David Tang opened a Chinese language-style tailor store in Hong Kong devoted to preserving the normal craftsmanship of Chinese language tailoring.

SHANGHAI TANG is famend for combining distinctive design ideas with conventional Chinese language parts. Revolutionary fabrication and daring colors are utilized with conventional Chinese language craftsmanship to create a brand new modern oriental aesthetic. Over time, many worldwide celebrities have favoured the model together with the late Princess Diana, Gong Li, Nicole Kidman, Kate Moss, Sammi Cheng, to call a couple of. The model pays consideration to the significance of artwork to Chinese language tradition, and constantly collaborates with well-known Chinese language modern artists, similar to Liu Ye, Xu Bing, and so on., making artwork one of many core values of SHANGHAI TANG.

As we speak, SHANGHAI TANG remains to be main the beautiful oriental way of life, adhering to the core idea of ‘Make Life a Get together’. Via conventional Chinese language designs, delicate craftsmanship, high-quality merchandise and glorious companies, SHANGHAI TANG turns into a recognizable Chinese language model, and extends the attract of up to date oriental aesthetics to numerous merchandise and artwork collaborations. The model’s product line contains bespoke tailoring companies, ready-to-wear, equipment, jewelry, homeware and artworks.

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