Lao Specialty Coffee Producers Set Their Eyes on European Market

The Specialty Espresso Affiliation’s annual “World of Espresso” (WOC) exhibition, a extremely anticipated occasion for espresso trade professionals worldwide, shall be held from 22–24 June 2023 in Athens, Greece.

This presents a major alternative for Lao espresso producers to realize publicity within the European market.

Lately, Lao espresso has gained recognition as a specialty espresso origin, because of its distinctive geographical circumstances and conventional farming practices that contribute to the manufacturing of high-quality beans with distinct flavors. The WOC Athens exhibition will present Lao espresso producers with a platform to carry their specialty espresso to trade professionals and low fans from across the globe.

5 outstanding Lao espresso firms, specifically Comma Espresso, Mueang Xieng Espresso, Nambeng Espresso Group, Phouphieng Paksong, and Vanmai Espresso, have been chosen to take part within the WOC exhibition. These firms have been chosen based mostly on their involvement within the Lao Annual Inexperienced Espresso Competitors held in March 2023.

The ARISE Plus, UK Commerce Partnerships (UKTP), and Winrock CLEAN initiatives are collaborating to help the participation of those firms within the exhibition, aiming to advertise the Lao espresso trade as a complete, together with the person companies exhibiting.

“The Lao Espresso Affiliation is delighted to reaffirm our partnership with ARISE Plus, the UKTP, and the CLEAN initiatives in a joint effort to bolster the Lao espresso trade. We’re proud to take part in Europe’s largest espresso commerce present, which presents an unparalleled alternative for Lao espresso producers to showcase their merchandise and attain new markets. This collaboration is a testomony to our unwavering dedication to increasing Lao Espresso’s visibility and marketability. We hope to see the optimistic outcomes of this collaboration and stay steadfast in our resolve to fortify the Lao espresso sector,” stated Bounheuang Carol Litdang, President of the Lao Espresso Affiliation (LCA).

WOC Athens 2023 is Europe’s premier espresso occasion, offering Lao espresso firms with a singular platform to showcase their specialty espresso choices to trade professionals and low fans from all over the world. Participation on this occasion permits Lao espresso producers to realize beneficial market publicity and insights into the European specialty espresso trade.

“The ITC Come up Plus and the UKTP initiatives are delighted to be with our companions, working with and supporting the Lao espresso trade and low companies on the World of Espresso in Athens. Their steady presence at this flagship occasion will improve their credibility and trustworthiness within the eyes of the European espresso market and neighborhood,” stated Nick Watson, Agribusiness Adviser, Worldwide Commerce Centre.

With over 300 exhibitors and an anticipated attendance of greater than 10,000 from 80 nations, WOC Athens 2023 gives an unparalleled alternative to attach with potential consumers and importers. Lao espresso producers can showcase their distinctive espresso choices, share their tales, and promote Laos as a specialty espresso origin.

“The USDA-funded CLEAN Undertaking applied by Winrock Worldwide is delighted as soon as once more to help our Lao espresso producers and authorities officers to attend this yr’s World of Espresso in Athens, Greece, to advertise the high-quality espresso from Laos. It is a fantastic alternative for our contributors to focus on their ecological method to manufacturing and their processing practices to satisfy new market calls for,” stated Alex Dahan, Chief of Occasion, Winrock Worldwide in Laos.

“I’m glad to see at present that the outcomes of all companions’ help have been linked in Athens to a number of the largest consumers of espresso in Europe and past, and I want nice success to all of our contributors attending the occasion,” Alex added.