Pocket FM: Audio series is the most popular audio content format in India: Pocket FM survey

Audio sequence have pipped music to emerge as the most well-liked audio content material kind, with 41% of web customers preferring to devour this audio content material format, in response to a survey performed by audio OTT platform Pocket FM.

Music is the second most consumed audio content material, as it’s most well-liked by 29% of web customers, adopted by audiobooks and podcasts, that are most well-liked by 20% and 10% of web customers, respectively.

The survey titled Digital Leisure Insights: The Revival of Audio Leisure was performed between April 23 and Could 9 this yr amongst 9616 web customers from India who’re actively consuming leisure content material on video and audio OTTs.

Of the 9616 web customers, 55% of the respondents are male, whereas 45% are feminine. About 80% of respondents are within the 18–35 age group, and the remainder are older than 35 years.

The survey highlighted that audio sequence has turn out to be fashionable attributable to their capacity to captivate listeners with their serialised audio fiction tales, with customers spending 140 minutes day by day on common on audio sequence, which is increased than music (67 minutes), audiobooks (35 minutes), and podcasts (50 minutes).

44% of customers, in response to the survey, pay for audio materials. With regard to their month-to-month spending, 33% of them reported spending greater than Rs. 300, 13% between Rs. 100 and Rs. 300, and 54% lower than Rs. 100.Talking on the findings of its Digital Leisure Insights, Shubh Bansal, VP, of Development, Pocket FM, stated, “The survey findings reveal a compelling shift in shopper behaviour, with audio content material surpassing video when it comes to day by day engagement. It’s evident that audio sequence has turn out to be the popular alternative, stimulating binge-listening habits amongst listeners. Because the digital world grapples with display fatigue, the upsurge in audio leisure is not any shock.”Bansal additional added, “Additionally it is intriguing to notice that just about half of the customers are keen to spend money on audio content material, highlighting the worth they place on partaking and premium experiences. These insights emphasise the necessity to adapt and supply numerous, high-quality content material that caters to the altering preferences and calls for of the viewers. It’s an thrilling time for the audio business to evolve and innovate with newer codecs that ship fascinating audio experiences and resonate deeply with customers.”

Opposite to fashionable perception that audio content material is predominantly consumed throughout commutes, the survey revealed that folks have interaction with audio throughout numerous day by day actions.

It was found that 23% take heed to the audio whereas cooking and 12% whereas finishing up family chores. 25% of individuals take heed to audio throughout work hours, 16% whereas commuting, and 15% throughout health actions. Furthermore, 33% of respondents highlighted audio as a method to chill out and unwind.

By way of consumption sample, Morning hours (6–9 a.m.) witnessed a 30% engagement charge, adopted by a major 55% throughout the best interval of the day, 9 am to six pm. Night hours accounted for 21%, whereas leisure hours at evening accounted for 32% (9 pm–6 am).

Apparently, the survey revealed that folks spend extra time on audio than video. Whereas 57% of respondents watch lower than 60 minutes of video OTT content material per day, 18% dedicate over two hours to video consumption day by day. Furthermore, 43% spend over half-hour on video OTT platforms for content material discovery.