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The roundup and the decision on this week’s hottest Web3 activations, taken from our Jing Meta weekly publication.
As we formally enter the second half of the yr, 2023’s digital highs thus far show that, regardless of some tribulations like a bear market, Web3 stays as robust and as fruitful as ever — a notion the likes of Dior, Lacoste, and Fenty Magnificence are betting massive on.
This week additionally noticed the launch of Instagram’s new social content material platform, Threads. The channel, which is already producing a formidable quantity of buzz on-line, has received individuals speculating in regards to the potential interaction between rival app Twitter and the Web3 group.
As for our prime highlights and drops from this week, learn on under. For extra information and verdicts on the newest Web3 happenings, signal as much as our Jing Meta twice-weekly publication right here.
Fenty Magnificence enters Roblox and invitations gamers to co-create their very own product
What Occurred: Rihanna-founded make-up label Fenty Magnificence has launched its inaugural marketing campaign on Roblox. Working from June 30 to July 30, the pop-up consists of scavenger hunts, mazes, and inventive purposes for gamers to have interaction in. The limited-time expertise can be getting used to showcase three of its key merchandise from the Fenty Magnificence Line, together with the label’s iconic Gloss Bomb. Gamers can create their very own model through a devoted lab within the sport. The profitable shade can be chosen by Rihanna herself and rolled out on the market subsequent yr. Proceed to learn the total article right here
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