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Within the final 5 years, 68.6% of companies had at the least one public disaster and 19.2% of those crises resulted in authorized proceedings, shared the speaker, mentioning that solely 16% of the businesses that reported a disaster recovered their fame.
It is a quote from the speech of Shushan Harutyunyan , Managing Associate, Chief Government Officer of “AxelMondrian & Companions” was one of many invited audio system of the EACD summit held in Brussels this 12 months.
Shushan Harutyunyan introduced the rising precedents of “reputational laundering”. In response to Shushan, there is no such thing as a secret that litigation can hurt a defendant’s fame. Nevertheless, litigation is usually utilized by plaintiffs to boost their very own reputations within the court docket of public opinion.
“Contextually talking, the court docket right now shouldn’t be solely an official authority to make authorized selections, however one more platform for steering public opinion, the place companies and leaders advance within the agenda of eliminating a competitor or restoring their very own fame. Furthermore, in such instances, the court docket’s verdict is now not substantial in its public relevance and the general public discourse is principally pushed by the narratives and feelings”, – mentioned Shushan Harutyunyan, including that right now skilled ethics is rediscovering its significance.
This 12 months themes of the EACD Summit included Goal in a polarized world, the way forward for communications and the digital agenda, Environmental, Social and Company Governance (ESG) matters, Speaking belief with totally different stakeholders, amongst others.
The EACD summit mentioned the most recent challenges within the communications trade and concluded that within the polarized occasions, now greater than ever, public communication has an vital mission. Based in 2006, with representatives from 23 nations, EACD is without doubt one of the most trusted establishments within the European space, and this 12 months’s summit was the most important after the Covid-19 pandemic.
“Axel Mondrian & Companions” CJSC (AxelMondrian & Companions) is a professional consulting firm, a member of the European community, which opened its workplace in Yerevan in 2022. It’s the first fame administration firm within the area and gives companies in public relations, branding and advertising communication, information processing and evaluation and associated fields.
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